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Joseph Pratt's Articles in Marketing Show All|Display Category|Title|Newest|Oldest "Starbucks-China" Blend: A Slam Dunk Grande Starbucks plans to open 8,000 franchises in China. In a nation of tea drinkers, is this an informed business plan, or a high-risk venture? Welcome to “The Long Tailâ€� There’s an old saying in television advertising: “about half the advertising money we spend works, but we don’t know which half”. The advent of trackable media, like video on demand, has entered television’s mix and gives a free-spending ad exec fits. Their ads can be more accurately traced! The T.V. execs call these quantifying technologies new media. On the Internet, we simply call it search.	Publish for Free Sign Up For Free Learn More Please Support Our Sponsors Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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