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John Stanley's Articles in Service

  • Hunters and Gatherers - Are You Serving Both Their Needs?
    Research shows that consumers shop establishments based on one of the two personal profiles. The Hunter - know what they want, they are focused on the task in front of them and they do not want anyone or anything to stand in their way. The Gatherer - enjoy the experience of shopping and like to enjoy browsing around and discovering new items.
  • How To Walk The Floor And Talk To Customers
    Your role is take that of a maitre d’hotel. You should meet your guests (customers), welcome them and ensure they leave with a positive feeling about your business. You should set aside at least one hour a day to walk the store and talk to customers.
  • Are You a Commodity or Experience Retailer?
    The world is dividing into two and customer service providers need to know which camp they belong to. Customers are either wanting to save time or savour time and your customer service will be judged on how you read your customers and which of the above two concept you adopt.
  • Awesome Customer Service Requires a Three Pronged Attack
    The perception in the marketplace, according to research, is that customer service is declining. Whether consumer expectations have increased or services have declined over the last few years is debatable. The fact is, perception is truth, in the consumers’ eyes.
  • Provide a Customer Experience, but What Do They Really Want?
    As retailers, we often talk about providing our customers with a memorable retail experience, yet we often forget to ask the consumer what they want.
  • Who Wants Customers Anyway?
    This article promotes the ethos of client rather than customer and of recruiting and training team members to be hosts and consultants rather than adopting a traditional salesperson or floorwalker role in businesses.
  • A Day in the Life of a Customer
    The key in today’s competitive climate is to ensure you invest in your team to ensure they are the best ambassadors you can have when they deal with your customers.

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