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John Pawlett's Articles in SEO

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  • The Basics of SEO - Some FAQs
    Search engine optimization (SEO) is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics, and make them a little more comfortable with the whole domain.
  • Get a Top 10 Ranking Without Paying A Cent
    If there's one thing that Google loves, it's content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it for you, but that takes a lot of money. If only there was another option...
  • Good And Bad Google SEO Optimizing
    I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.
  • Do-It-Yourself Search Engine Optimization
    Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
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