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John Jantsch's Articles in Marketing Show All|Display Category|Title|Newest|Oldest What's On Your Refrigerator? I often start out the creation of a marketing plan for my clients with a thorough analysis of their current and past clients, with an eye out for common characteristics among their best clients. The thought is, if you can really identify traits that seem to show up in your best clients, then the game becomes a simple process of finding more people just like them. How To Create The Ultimate Small Business Marketing System In 7 Simple Steps A marketing system by my way of thinking is a simple (in many cases one page) document that specifically answers who you are, what you do, who needs it, how you plan to grab them by the throat, when you plan to do it and how you plan to pay for it…in a way that everyone in your organization, network, and client base can clearly understand. Time To Move Up From the Worn Out Sales Brochure Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same.) Top 10 Marketing Tools Whether you are an early technology adopter or not, there is no denying that the careful application of certain technology tools can help you more effectively automate your marketing processes. The Perfect Way To Motivate Your Referral Sources A shift in the referral dynamic can work wonders to get your network going. Try these tactics and your referral sources will be to be part of your team Question Everything Listen to a capture every question your clients and prospects ask. Then ask some more questions. Use the techniques described in this article to build better marketing materials. Education is the Key to Effective Referral Marketing Educating referral sources is the best way to make certain that you receive referral leads that fit your ideal target market. Social Networking with Training Wheels Ten ways to get started with social networking today What are they thinking? Knowing exactly what your clients and prospects are thinking is a big part of the marketing game	Publish for Free Sign Up For Free Learn More Your Ad Here Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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