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John Jantsch's Articles Display Category|Title|Newest|Oldest How To Create and Send HTML Newsletters Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept. So, I decided to dedicate an entire issue to the creation of an HTML (web page looking) ezine. This won’t serve as the only technical guide you will ever need to read to create stunning HTML newsletters but, I hope it will serve as a mid-level introduction to the ins and outs of this powerful tool. What's On Your Refrigerator? I often start out the creation of a marketing plan for my clients with a thorough analysis of their current and past clients, with an eye out for common characteristics among their best clients. The thought is, if you can really identify traits that seem to show up in your best clients, then the game becomes a simple process of finding more people just like them. How To Create An Instant Information Product Thousands of business owners and marketers are pumping out articles and tip sheets every day and posting them on content hungry article directories with the hope that you will come along and grab an article and post it on your web site. This is a good strategy and one that I often recommend. The Testimonial Writing Machine Almost every small business marketer knows that they should gather testimonials to use in their marketing materials. The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. It isn't that they don't want to do it; it's just that there are other priorities calling to them as well. How To Create The Ultimate Small Business Marketing System In 7 Simple Steps A marketing system by my way of thinking is a simple (in many cases one page) document that specifically answers who you are, what you do, who needs it, how you plan to grab them by the throat, when you plan to do it and how you plan to pay for it…in a way that everyone in your organization, network, and client base can clearly understand. Time To Move Up From the Worn Out Sales Brochure Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same.) Top 10 Marketing Tools Whether you are an early technology adopter or not, there is no denying that the careful application of certain technology tools can help you more effectively automate your marketing processes. Unleash Your Lead Generation Machine Lead generation is a funny thing. It’s the lifeblood of any growing business, yet many approach it in a casual manner at best. Consistently generating leads for your business takes momentum and momentum takes energy. The 10 Natural Marketing Advantages of Small Business - Small Is the New Big Small business is the hottest innovation in the corporate world. This article urges small businesses to Think Big, Act Small and capture the 10 Natural Marketing Advantages of Small Business 10 Steps To Unleash Your Lead PR Machine Take a systematic approach to generating PR for your small business An eCommerce Primer The key components of transacting business on the Internet 7 Steps to the perfect Media Interview An interview with a member of the press is a great way to tell your story. Use this handy guide to get the most from your interview The Perfect Way To Motivate Your Referral Sources A shift in the referral dynamic can work wonders to get your network going. Try these tactics and your referral sources will be to be part of your team Small Business Podcasting Demystified A simple introduction to the powerful small business marketing tool called podcasting. Lots of links to resources and tools. How To Use Teleseminars To Build Your Business Holding educational workshops has always been a very good way to build business. The problem with this strategy though is that it has become increasingly difficult to get prospects to come to workshop type events. Recently, businesses of all shapes and sizes are turning to seminars conducted by phone or teleseminars to easily present information to groups of prospects. Make a Referral Offer They Can't Refuse Sometimes it's the clever way you promote your referral marketing system that can make the difference. How to Find a Good Story Angle to Pitch the Media Everybody wants media coverage, but few really get how to get it. This article gives small business owners some great ideas on how to find good story angles to pitch to the media. Should Small Business Owners Care About Web 2.0 Marketing Tools There are several emerging trends that every small business should be aware of. This article shares these trends through examples of small businesses that have been the first to capitalize on web 2.0 and have reaped early benefits. 10 Essential Blogging Tools Add these tools, tested and used by an award winning blogger, to your blog and watch your readership grow Question Everything Listen to a capture every question your clients and prospects ask. Then ask some more questions. Use the techniques described in this article to build better marketing materials. Education is the Key to Effective Referral Marketing Educating referral sources is the best way to make certain that you receive referral leads that fit your ideal target market. Take the Work Out of Holding a Workshop Workshops are a great way to promote your business, but putting a successful one together can be a lot of work. This article outlines 5 great ways to get others to promote you and your seminars and put your in front of an eager audience. You Can't Improve What You Don't Measure If marketing seems hard to you, why not turn it into a game, with rules, and a way to win. Create you very own Key Success Indicators dashboard. TeleConversion Strategies In Action Using telephone technology to easily reach out and convert highly qualified leads. Keys to Successful PR Earned media attention can go a long way towards winning new business and keeping current clients happy How to Craft a Compelling Press Release The one page press release is still a powerful tool for generating media attention Strategy Before Tactics Don't fall for the marketing idea of the week; build a strategy and stick to it. A Sitemap for Sore Eyes New sitemap standards make it easier for all search engines to find your site Social Networking with Training Wheels Ten ways to get started with social networking today What are they thinking? Knowing exactly what your clients and prospects are thinking is a big part of the marketing game	Publish for Free Sign Up For Free Learn More Please Support Our Sponsors Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Top Authors Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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