John Fowler's Articles

On-Page Factors Affecting Your Position On Google Searches
This article will focus on the factors that, we believe, affect your results on Google searches. But remember, Google does not publish its algorithms and is always changing and updating the way it views sites - so these are the guidelines for you to follow, rather than a definitive statement of the processes involved.

The major factors fall into two main types, namely, on-page and off-page fact
Off-Page Factors Affecting Your Position On Google Searches
Different search engines use different algorithms to calculate where you appear on their search results. This article will focus on the factors that we believe affect your results on Google searches. One word of warning, Google does not publish its algorithms and is constantly changing and updating the way it views sites - so these are the guidelines for you to follow, rather than a definitive sta
Building Links To Your Site
Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its 'Jagger' upgrade.

Let's start with what we mean by inbound links, also called backlinks. These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The ba

John Fowler's Articles