Joe Farinaccio's Articles

The Most Important Thing About Writing a Persuasive Sales Letter
How to write a persuasive sales letter. Craft an irresistible sales letter to your potential buyers by following these important guidelines. Knowing WHAT to say is even more important than HOW you say it.
Advertising Online Websites Using Traditional Print Ads
Everybody wants to know the hottest and best way to advertise their website so they can draw lots of traffic and make money. Most website owners, however, overlook the simplest and most direct way to get lots of potential buyers to their site. This article will show you exactly how to do it.
How to Avoid Failure in Your Small Business Advertising
Advertising your small business can be a challenge. So do what's guaranteed to work. Instead of wasting your ad dollars create a regular stream of business income using these time-tested principles...
Touching the Prospect's Emotions in Your Sales Letter
Getting customers to react favorably to your sales message can be a challenge. Here's the key to doing it...
The Easiest Small Business Direct Marketing Tip You'll Ever Get
Easy and Profitable Small Business tip.
Helping Your Prospects Overcome “Buying Fears” By Using Testimonials
How to use testimonials in your marketing.
How to Know if Direct Mail Will Work for Your Business
A simple test to determine if direct mail will work for your business.
How to Dominate Other Yellow Page Ads
Creating a Yellow Page ad that beats all others in your category is easy when you know how.

Joe Farinaccio's Articles