uPublish.info Free Original Articles Content Free Publishing
Featured Authors This Month
.

Jody Gabourie's Articles

  • Follow-up or Fall out
    A marketing relationship won't be sustained without any contact and will fall by the wayside if a client is ignored. Keep reading to learn 10 simple ways to keep in contact and keep the marketing relationship with your clients strong and profitable.
  • Be a Marketing Sales Ambassador
    If marketing is all about fostering a relationship, then how does selling fit in? First learn to change the way you view selling, and then successfully market and sell your services and products by beginning to view yourself as sales ambassador for your company and for yourself.
  • Mini Marketing Action Plans
    Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient. Learn the secret to consistently marketing your services and products by creating what I call Mini Marketing Action Plans that are quick to create and easy to manage.
  • Start a Conversation With Your Customers
    The secret to making people sit up and take notice of you and your company is to identify and address the problems they are facing. Discover marketing tactics you can use to offer people a taste of your products and services in a way that addresses key concerns or issues your prospect is experiencing and gives a suggested solution - one that your service provides.
  • Build the Marketing Relationship With Your Prospects
    Successful people know that most sales are made after the seventh or eighth contact with a prospect - few are made after just one email, phone call or letter. If you keep building value and credibility in people's minds by keeping in contact and sharing your expertise with them, you'll move them towards the next step in the marketing relationship - the commitment step.
  • Build Trust with 9 Small Business Marketing Strategies
    Marketing is all about creating and fostering relationships with your prospects and your clients. A big part of achieving this is that people need to know, like and trust you before they'll engage in a relationship with you or do any business with you. Learn nine ways that you can build trust and credibility into your small business marketing strategies.
  • Your Customer's Problems are Your Marketing Opportunities
    The essential purpose of a small business is that your product or service provides some kind of solution to some kind of need or problem. Learn how to figure out what your prospects' and clients' problems are so you can demonstrate credibly that you can provide the solution.
  • #1 Marketing Strategy: Your Marketing Message
    Your marketing message is what forms the background of all your marketing strategies and communications. If your marketing message is weak, unclear or poorly crafted, then it doesn't matter what specific marketing tactics you use...your prospects and customers won't take notice. Find out the five questions your marketing message should be answering in order to be dynamic and effective.
  • Advertising and Small Business: Should You?
    Some advertising opportunities are a good fit and make sense for small business owners, but many times, spending money on traditional advertising just doesn't make sense. Take a look at these four drawbacks inherent in advertising that make it not such a great choice for small businesses and service professionals.
  • Surefire Ways to Fail at Marketing
    During my marketing work with small and large businesses, and with my own business, I've seen the many ways that we can trip ourselves up and sabotage our efforts. If you follow these 4 surefire ways to fail at your marketing, you'll do just that. However, if you want to see your business grow and succeed then take the time to read about these 4 traps and how to avoid them.
  • Make Money with Your Joint Ventures?
    Joint ventures are a great way for small businesses (and large businesses!) to gain new market exposure and make money as well. Read on to learn about four of the most common and easiest examples of a joint venture that makes sense for your business.
  • Is Your Website Working for Your Business?
    A website is a must-have marketing tool for small business owners, but just because you have a website up and running, doesn't mean that it's doing what it's supposed to do in terms of marketing and sales. If your website isn't performing in bringing in clients and converting prospects then take a look at 3 critical areas where your website might be failing.
  • When Common Sense is Wrong for Your Marketing
    I've seen many small business owners who never achieve the level of profits and success that their great products and services could generate. A lot of times it's because they think that marketing is easy to figure out - that you just need to apply some common sense. Read these 4 statements and decide if you are basing your marketing decisions on common sense or not.
  • Strategic Alliances: Make Them Work
    In terms of marketing, strategic alliances offer several advantages. To make sure the strategic partnership works to everyone's benefit, read about the questions you need to consider as you go through the different stages of setting up and operating a strategic alliance.
  • Choosing a NIche Market
    Developing a niche takes some time, research and thought - but the results are worth it. You start by looking at several possibilities and narrowing it down based on several factors such as the fit between your business and the niche, the possibility for growth, and so on. Take a look at these 4 important criteria and use them to help you choose the ideal niche for your company.
  • Marketing Follow Up Strategy
    Marketing is all about fostering a relationship with people and one of the key ways to do this is by having consistent and relevant follow-up as part of your marketing strategy. Find out why follow-up is critical to your business success and learn 13 ways to incorporate follow-up into your sales and marketing process.
  • Too Busy to Market, Too Busy for Success!
    As small business owners and entrepreneurs it's easy to fall into the habit of believing you're too busy to market. However, this is like saying that you're too busy to invest in your ongoing success. Find out the key 4 ways to help you make time to regularly and consistently market ' so that you can experience long-term success and growth in your business.
  • What Do Your Clients Want?
    In order to successfully market yourself and your business, you need to understand what your prospects and customers need and what kinds of questions they want answered. To market successfully and profitably, you need this information. Learn the 9 different ways you can stay on top of what your target group wants.

© 2005-2008 uPublish.info All Rights Reserved.
Use of our service is protected by our Privacy Policy and Terms of Service
U Publish - Source for Free Articles - Free Reprint Articles - Free Article Publishing

Powered by Article Dashboard