Branding Your Business to BankruptcyThere are effectively two types of advertising ' direct response advertising and brand advertising. One of the great lies of advertising is 'Get your name out there and run some ads.' This lie was the key reason for the big DOT.COM crash in 2000.
Why You Don't Need to Advertise to Get New CustomersWhy You Don't Need to Advertise to Get New Customers. There is seldom any MAGIC BULLET in marketing, rather it's a series of many automated systems that come together to produce a steady stream of customers.
The 5 Great Myths On Starting an Online BusinessThe 5 Great Myths of Starting an Online Business. Businesses don't buy anything, they never have, they never will. People buy things....human beings.....the same emotional creatures who buy things on the internet for EXACTLY the same fundamental reasons they did at the local market 2,000 years ago!
5 Things You Must Check Before Choosing a TEFL CourseUnfortunately there has never been one single regulatory body for the TEFL (Teach English as a Foreign Language) industry. It can be a daunting task trying to select the right TEFL course in a minefield of choices. Find out what to out look for before you sign up.
How To Increase Your Prices and Double Your Profits Without Losing a Single CustomerIf you deal with price resistance by arguing in favor of your better service or higher quality then you'll still find your sales work difficult. People do want superior goods and services but they still don't want to pay premium prices from them. Many business owners fight this battle every day with their customers unnecessarily.
The Ultimate Marketing Secret - People Buy on Emotions, Not LogicThe Ultimate Marketing Secret - People Buy on Emotions, Not Logic I often meet people who will insist that they only ever buy on logic. There's a big difference in what people say and what they do! If it was true that everyone only bought using logic, they would all be driving Skoda's!
How to Know When You're Not Quite Ready to Start Your Own BusinessThe Big Search Engine Optimization Myth, Responsibility and the Wrong Mindset
