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Jim Degerstrom's Articles in Small Business

  • Small Business Homepage Construction
    Based on experience, here is some advice to assist small business website owners maximizing the relationship with their designer. Being prepared to discuss your expectations is more likely to result in a finished project where neither party resents the deal.
  • Choosing Small Business Website Names
    There's nothing wrong with getting the dot COM domain name you want, and then registering the other major extensions that are available for the same name. If you are highly successful in your online venture, having the other extensions registered in your name prevents others from attempting to take advantage of your reputation by association.
  • Small Business Unique Sales Proposition
    Knowing why you succeed based on customer feedback, and then utilizing this information in marketing materials, you will be able to attract more customers looking for the benefits that you offer.
  • Solve the Mystery of Lost Business
    My sales tips and advice for small business owners when calling about proposals that are pending is assume the contract is open. It must be because they didn't call you. Be positive. If your steps in the sales cycle are "hat in hand" then the confidence factor could be killing your efforts.
  • Solutions to Stop Friendly Spam
    Unwittingly many small business owners forward junk email without a second thought. Did they really leave out "In God We Trust" on the new US one dollar coin?
  • Small Business Website Failures
    Success online is more than just having a website. Realistic expectations require knowledge of how the internet and search engines work.
  • Corporate Image and Print Strategy
    Realistic goals for each of your printed marketing materials should be considered before trying to fit your company history on the back of a business card.
  • Fight Against Phishing to Protect Your Reputation and Money
    Crime never takes a vacation, and daily errors in judgment has cost countless people and small business owners in the USA time and money attempting to recover losses from stolen identity.
  • Tap Customer Referrals, The Hidden Gold Mine
    This simple yet effective technique can boost your sales with very little effort. Learn what many small business owners have overlooked and how this easy referral system can help promote your business!
  • Internet Explorer 7 Browser and Small Business Websites
    Small business owners may not have the time to study the latest trends in online browsers, and some changes may take them by surprise. Misinformation abounds, so use caution when anyone makes statements comparing IE7 to Y2K.
  • My 5 Second Rule for Small Business Owners
    Advice for introducing your product or service in person or online
  • Why You Need to Visit WhoIs
    An incredible number of web sites disappear every year, and not intentionally

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