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Jim Degerstrom's Articles

  • Protecting Your Corporate Image and Market Identity
    Advice for presenting your logo consistently in your marketing materials for enhanced credibility
  • Why You Need to Visit WhoIs
    An incredible number of web sites disappear every year, and not intentionally
  • My 5 Second Rule for Small Business Owners
    Advice for introducing your product or service in person or online
  • Evaluate Your Website Risk for Becoming Obsolete
    Learn why some web sites may become obsolete in the near future.
  • Don't Ignore Legal Obligations of The CAN-SPAM Act
    Stay informed to avoid problems by unwittingly sending unsolicited spam to your customers.
  • Overcome Writer's Block to Create New Articles Faster
    It's easy to come up with an idea-a-minute instead of spending late nights in tears with writer's block.
  • Tips Before Buying a Turnkey Online Business
    Learn from the $10,000 mistakes in this true case study of dreams gone bad.
  • Tips to Add Credibility to Your Web Directory Listings
    Quality backlinks add value to search engine rankings; however each website directory has rules that you need to follow to avoid having your efforts backfire.
  • Internet Explorer 7 Browser and Small Business Websites
    Small business owners may not have the time to study the latest trends in online browsers, and some changes may take them by surprise. Misinformation abounds, so use caution when anyone makes statements comparing IE7 to Y2K.
  • Tap Customer Referrals, The Hidden Gold Mine
    This simple yet effective technique can boost your sales with very little effort. Learn what many small business owners have overlooked and how this easy referral system can help promote your business!
  • Fight Against Phishing to Protect Your Reputation and Money
    Crime never takes a vacation, and daily errors in judgment has cost countless people and small business owners in the USA time and money attempting to recover losses from stolen identity.
  • Corporate Image and Print Strategy
    Realistic goals for each of your printed marketing materials should be considered before trying to fit your company history on the back of a business card.
  • Small Business Website Failures
    Success online is more than just having a website. Realistic expectations require knowledge of how the internet and search engines work.
  • Solutions to Stop Friendly Spam
    Unwittingly many small business owners forward junk email without a second thought. Did they really leave out "In God We Trust" on the new US one dollar coin?
  • Small Business Blog Writing Tips
    Compare physical exercise to writing posts for your small business blog, and each requires discipline. Both are easy to avoid without feeling guilty, yet the benefits are certainly important to your health, personal and business.
  • Solve the Mystery of Lost Business
    My sales tips and advice for small business owners when calling about proposals that are pending is assume the contract is open. It must be because they didn't call you. Be positive. If your steps in the sales cycle are "hat in hand" then the confidence factor could be killing your efforts.
  • Small Business Unique Sales Proposition
    Knowing why you succeed based on customer feedback, and then utilizing this information in marketing materials, you will be able to attract more customers looking for the benefits that you offer.
  • Choosing Small Business Website Names
    There's nothing wrong with getting the dot COM domain name you want, and then registering the other major extensions that are available for the same name. If you are highly successful in your online venture, having the other extensions registered in your name prevents others from attempting to take advantage of your reputation by association.
  • Out of Control WWW Domains
    If a small business owner does not ask, or know to ask, some registrars will intentionally keep their name as the administrative contact on domains they acquire on behalf of clients thinking they have them locked up as a customer indefinitely.
  • Small Business Homepage Construction
    Based on experience, here is some advice to assist small business website owners maximizing the relationship with their designer. Being prepared to discuss your expectations is more likely to result in a finished project where neither party resents the deal.

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