Eight Effective Keyword Research Strategies for Search Engine MarketingEight effective strategies for generating keyword lists for both natural and paid search.
Using ROAS Calculations to Set Your Pay Per Click Marketing BidsA logical, mathematically-based approach to determining the optimal initial bid level for a pay per click campaign.
Five Pay per Click Writing Strategies that Will Improve Your Return on InvestmentA discussion of five pay per click ad writing strategies that can greatly improve the performance of your search marketing campaigns.
Household Budgets: The Secret Weapon in the War on DebtSticking to a budget can have a profound impact on your life. You can get out of debt quicker, take control of your finances, and feel better about yourself. Here's a quick primer on how to do it.
Two Examples of the Damage Done by Poor Local Web Site MarketingLocal businesses are losing sales by not taking advantage of the Web as a sales tool. This conclusion is based on two recent personal experiences which, in my mind, highlight how woefully inadequate most local businesses are at using the Web as a marketing medium.
