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Jerry Robertson's Articles

  • 10 Obstacles to Small Business Success
    There are so many things that can prevent a small business from being successful. We have listed 10 obstacles to small business success. Any one of these can be harmful to your small business, but it only takes one to be fatal.
  • How Refunds Can Increase Your Sales?
    If you have a no refund policy, many customers will either not make a purchase or buy less merchandise. These customers are reluctant to spend their money, in case the product isn’t right. Yes, they could exchange it for other merchandise. However, if you don’t have what they want currently, you have their money and they have nothing.
  • Creating Cash Flow with Old Inventory
    Too much inventory ties up critical cash for your business. The key is to find the right price to move your merchandise. Slow moving items take up space and cash that could be used for more profitable items.
  • How a Rottweiler Can Make Your Business Successful
    The Sterna Principle is a way for every business to reexamine and improve its business when needed. Using these principles will give you a great advantage over your competition. Too many businesses will use short -term methods such as cutting payroll and expenses to create more profitability. Many times these don't work, because they don't address the major issues. Following the principles of Sterna the Rottweiler will lead to the overall improvement in your business.

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