Search Engine Optimization: Gearing Up For 2008 and BeyondThe SEO paradigm shift has already started kicking in. As search engine algorithms evolve, more weight is placed on trust-based factors and topical-relevance forcing marketers to sharpen up or lose their edge. Keyword density, perfect anchor text alignment and sheer volume of link equity will not cut it any more.
No Such Thing As Web 2.0There is no such thing as Web 2.0. It doesn't exist any more than does New Years Eve, Midnight, or any arbitrary designation used to define an intangible. What is meant by the term Web 2.0, is simply an assertion that the Web, as it exists today, is different in many ways from that which we used in the early days of its evolution.
