Maximising The Response To Your Email Marketing LetterCreating and sending a promotional email letter that receives the maximum response rate is at the heart of any successful online business. But what is a 'responsive email'? How do you compose it? There are a few principles a responsive email letter is based on. If you follow them, you'll never be at disadvantage.
Gobal Warming Induced Heat Waves Are More Deadly Than A Killer VirusA record heat wave scorched Europe in August 2003, claiming an estimated 65,000 lives, more than 19 times the death toll from the SARS epidemic worldwide. Heatwaves claim thousands of lives each year, mostly affecting the elderly, the very young, or the chronically ill.
The Vilification Of Climate Change ScepticsScientists skeptical of climate-change theories say they are increasingly coming under attack - treatment that may make other analysts less likely to present contrarian views about global warming.
Will Energy-Saving Lightbulbs Help Fight Global WarmingThe European Union is imposing a ban on conventional light bulbs, replacing them with energy-saving bulbs. This article explores the cost of doing this to the tax payer and whether energy efficient lightbulbs really help in the fight against global warming.
Is The Sun Causing Global Warming?A recent documentary aired on the UK's Channel 4 challenged the prevailing political understanding that global warming is caused by man-made activity. The documentary argues that it is in fact the sun that is responsible for the current changes in the Earth's temperature.
Ethanol As An Alternative Fuel SourceMany people are looking at other fuel options, such as, for example, diesel fuel. Ethanol is another alternative fuel option that can also save you some money at the pump.
Global Warming: A Ghastly ProposalGlobal warming is occurring at even a more accelerated pace than what was originally predicted. It is starting to look like a nightmare for humanity and becoming more a ghastly proposal, not an 'inconvenient truth.'
Will Polar Bears Survive The Threat Of Melting Ice?Will polar bears make the leap into the next century? Recent studies project that if Arctic sea ice continues to disappear, so will the polar bear in much of its current range.
Starting A Runaway Global Warming ProcessAccelerated global warming could lead to a runaway methane global warming effect due to the release of methane currently trapped in unstable methane hydrate deposits in the arctic.
What Are The Real Rainforest Facts?We all know a few facts about rainforests such as lush green vegetation and exotic animals. But beyond those stereotypes, what are the real rainforest facts, and what is the status of the world's rainforests.
Environmentalists In Books And MoviesIn some cases, a writer's choice of putting environmentalists in the bad-guy role may indeed reflect the writer's true feeling that eco-fascists are trying to keep decent folk from enjoying the good life. In other cases, it is no doubt just a convenience for their plot.
Early Warning Signs Of Global WarmingGlobal temperature in 2003 was the hottest in the historical record, and the temperature increase over the 20th century is likely to be the highest of the past millennium. The ten warmest years on record have occurred since 1987, seven of them since 1994.
This article highlights early and emerging warning signs of global warming for each of the world's regions.
Reducing UK CO2 Emissions By 60%This article shows how the UK can achieve a 60% reduction on the total year 2000 CO2 emissions, i.e. to reduce the emission of CO2 in the UK to 40% of the year 2000 emissions.
Media Promotion Of Carbon OffsetsWith Al Gore, Hollywood and other celebrities leading the way, the media have joined the carbon offset excitement excitement, encouraging individuals and companies to offset carbon dioxide emissions.
The Likely Development Of Hydrogen Supplies For The UKThere are several ways of making hydrogen in the UK. The cheapest way is to convert natural gas into hydrogen by a process called reformation, but there are 4 alternative methods available.
Accelerated Global Warming And Atmospheric CO2 EmissionsIt has been assumed that global warming will be a linear process. However evidence from the geological past linked with climate modelling indicates that there may not be a linear response to rising CO2 levels.
Renewable Energy From The Earth's CoreWe can use the steam and hot water produced inside the earth to heat buildings or generate electricity. This so-called geothermal energy is a renewable energy source because the water is replenished by rainfall and the heat is continuously produced inside the earth.
Advantages And Disadvantages of Geothermal EnergyThe quantity of geothermal energy is virtually infinite and the environmental benefits are beyond reproach. Set against this are the disadvantages such as the need for more Research and Development and the substantial investment costs.
The Future Of Wind EnergyThe modern wind turbine has come a long way in terms of sophistication, and the designs of today's wind turbines are very efficient compared to wind turbines from even a decade or two ago. Designers have also solved some problems associated with early wind turbines, and additional advancements have been made in siting technology.
Tax Shifting And Environmental EconomicsThe need for lowering income taxes while raising taxes on environmentally destructive activities has been widely endorsed by economists. The basic idea is to establish a tax that reflects the indirect costs to society of an economic activity.
Types Of Solar Power And How They WorkThe term 'solar energy' usually refers to ways the sun's energy can be used as heat, lighting, and electricity. This article explores which different types of solar power exist today, and the different functions they perform.
Are Zero Emissions Goals Realistic?We've come to accept the assertion that some level of air pollution and water pollution is OK; or, if not OK, that it's necessary to allow a modern lifestyle. But is this true?
Environmental Hypocrisy On The RightGeorge W. Bush promised to do something about global warming. The insincerity of the promise was made clear when he reneged on his pledge, claiming that joining the Kyoto protocol would hurt the economy. In reality, doing something about global warming would hurt only Big Energy and Big Auto, both heavy contributors to the Bush campaign.
Enviornmental Hypocrites On The LeftThe subject of environmental hypocrisy on the left refers to those high-profile champions of the environment who themselves led polluting lifestyles and who were generally disengaged from the activities and consequences of their proposed solutions.
Effects Of Global Warming on AgricultureAgriculture is one of the most weather-dependent of all human activities. It is ironic, then, that a significant percentage of greenhouse gas emissions come from agriculture. Fossil fuel-intensive agriculture is contributing to the creation of the unpredictable weather conditions that all farmers will need to battle in the not-too-distant future.
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