The Five Elements of Interior BrandingOkay. You're a dentist. You even have the diploma on the wall from a
prestigious university and possibly a myriad of other specialization
certificates to prove it. And your very own shingle out front of a practice
that is yours! So what. So do a lot of others. What is going to make a
prospective patient walk through your front door and check you out? What is
going to keep them coming back
A Trip to In-n-Out and Interior BrandingEven though I've spent a lot of time in California over the years, I will admit that on my most recent trip I finally had the opportunity to visit a California institution, an In-n-Out Burger stand. While not there to critique the interior or the food, which was very good by the way, I couldn't help noticing some of the things that In-n-Out did well, and not-so-well as far as their Interior Brand
