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J Square Humboldt's Articles in Internet Marketing

  • Niche Jerk
    Ideas can make sales even more than products make sales. Here's a case summary involving a trendy promotion --- The Rich Jerk --- and how a totally separate marketer used its success to literally profit from nothing more than well-conceived words and a few connections.
  • Chain of Fools
    Credible endorsements are a very effective marketing tool, especially in cyberspace. However, the principle of 'caveat emptor (let the buyer beware)' should still be the main criteria for making the decision to purchase. The simple reason for this is that some alleged endorsements may not be what they seem.

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