Customer Referral Systems: Turning Great Customers Into Raving FansAssuming you have a fabulous product or service, how do you go about turning great customers into raving fans? In this article I draw on psychology to help you learn a bit more about how people tick, and what you can do to make it easy for people to send business your way.
How Do You Show Your Clients You Love Them?Are you in a long term relationship with your customers or a one night stand? If you want to build a lasting relationship you need to know what makes people feel valued and special - and how to build that into your business processes.
In this article we look at how you can apply the skills you have learnt in your personal relationships into a business setting.
What Makes A Great Business Letter?Business and writing letters go hand in hand. But so many companies just dash off a quick letter and wonder why they don't get results. In this week's article I give you 20 things to think about before you stamp that envelope.
Do You Know How To Attract Your Ideal Customer?Do you go hunting for customers, working on 'bagging' a big one? What if I told you that it was no longer necessary. That you can attract your ideal customers to you in a way that they are keen and eager to buy without effort on your part.
In this article we look at the lessons from online dating sites and how you can apply them to attract your ideal customers.
Crafting Your USP - It's Not What You Do It's How You Do ItWhen writing your USP ignore the things and focus on how you make your customers feel.That is what makes you truly unique!
Why Keywords Are Critical For Your Website And BusinessIn this article learn what are keywords, do you have any and how you get the right ones.
Small Business Branding: The Power of IntegrationSmall business branding is more than just a funky logo - it is everything from your words, sounds, decor and a whole lot more. In this article learn how to integrate your small business branding.
Professional Profiles: Why Writing About Yourself Is So HardWriting a professional profile is one of the hardest things to write effectively. In this article learn why that is and what should go into a killer professional profile
What I Wish I Had Known About Websites When Just Starting My BusinessA seasoned internet business writer speaks candidly about what she wishes she had known when just starting her internet business.
Busting Performance Management MisconceptionsThere are many myths around performance management. This article seeks to tackle performance management misconceptions.
Email Netiquette For Small BusinessEmail is governed by some core rules of netiquette. Get these rules wrong and you will affect your business reputation.
Great Lines To Hook Your Reader And Force Them To Keep ReadingWant to learn how to hook your reader's interest and force them to take action?
Recruitment Advertising To Attract Great CandidatesHow can you let people know you have a vacancy that you would like to fill. Newspaper advertising is only one option. In this article learn a whole lot of other strategies.
Small Business Tips For Terrific Testimonials And How To Get ThemTestimonials are a critical part of business marketing - but do you know how to go about asking your clients for a great testimonial?
Top 10 Tips To Write Powerful GuaranteesGuarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results!
Yellow Pages Ads For Small Business7 tips to get the best response from your Yellow Pages small business ads.
Getting Inside Your Customers HeadsTips from a top copywriter on how to get inside your customers heads using psychographic profiling
Lucky Door Prizes - Tips To Make Them Legal And Work For Your BusinessMany small businesses run lucky door prizes at tradeshow. Here are 10 tips to get the most out of your lucky door prize promotions.
Insuring Your Small Business SuccessMany small businesses and home based businesses don't insure their business. Learn what you need to do to protect your business.
Is Your Management Style Limiting Your SuccessA CEO's management style can make or break their business. Are you a Warm Fuzzy or a Detail Nazi? In this article learn 5 CEO Management styles that most limit business success.
Simple Website Tips to Increase Your Search Engine RankingsWebsites these days are an essential part of doing business. Every business should have one - they are as essential as a phone for business success.
But, when people look for you on the web, can they find you?
Why Do I Need An Employee ManualMost small businesses don't have an employee manual when they hire their first employees ... but they should. This article explains what they are and what should go in one.
Social Media - Business Gets SocialHere is your crash course in small business marketing in 2008 - Web 2.0 for business.
Remember - You Want A ResultHere are 5 areas small businesses often spend money on without checking if they are getting results for their investment.
Planning - A Two To One Return On InvestmentStrategic and business planning makes a difference - so why is it so hard to make time to do it?
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