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Halstatt Pires's Articles in eCommerce

  • Building Your Online Store
    The Internet is great at leveling the field for businesses. Where else can you put up a site and immediately compete with huge companies on an international basis?
  • How to Really Annoy your Web Site Visitors
    It is quite easy to build a web site. It is even easier to really annoy your web site visitors.
  • Why Your Web Designer Should Know About Web Marketing
    Many excellent web designers know next to nothing of web marketing, and this can be a big problem. Marketing a site in search engines requires that the site be designed in a search engine compatible format. Many beautiful sites do not fare well in search engines at all simply because of the way they have been designed. Here are some things web designers should know about web marketing.
  • What an Automated Web Site Can Do for Your Business
    As your Internet business grows, your free time will dwindle. Site changes will become time consuming and stressful. Automate your site and you can use your time for better purposes.
  • Turn Your Web Site into a Lead Generation Machine
    With a few simple steps, you can turn your web site into a lead generation machine. Here's how: Hook - Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service.
  • Server Stats - Analyzing Traffic To Your Site
    Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.
  • SEO or PPC: Which One is Right for You?
    There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
  • Increasing The Perceived Value of Your Product or Service
    Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
  • Improve Conversion Rates - Load Times
    Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow.
  • Improve Conversion Rates - Effective Content
    Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content.
  • How to Analyze a Competitor's Website
    Competitors' websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. Here is an article on how to analyze a competitor's website.
  • Here Come The Holidays - Ready, Set, Go!
    Here comes Santa Claus…here comes Santa Clause… Yep, it’s almost that time again. As we head into September, every e-commerce site should be formulating a plan for the holiday season. Even the sites selling the, “I hate the holidays” t-shirts.
  • Google Cache - Why You May Want To Avoid It
    Sites will take extraordinary steps to get every possible page into Google to enhance their page rank. In the case of the Google cache, this tactic can sometimes come back to haunt sites, particularly sites selling products.
  • Abandonment - Why Visitors Don't Turn Into Customers
    Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.

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