Google Patent Application - SEO HighlightsThe recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
Google Cache - Why You May Want To Avoid ItSites will take extraordinary steps to get every possible page into Google to enhance their page rank. In the case of the Google cache, this tactic can sometimes come back to haunt sites, particularly sites selling products.
Google Adwords - Manipulating Keywords For SuccessAs you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
For Automated Sites - PHP and MySQL Are A Perfect MatchYou've decided to automate your web site. Now what? Here are some ideas to help you choose how to automate your site.
Email Marketing Software Helps You Keep Track of Your Marketing CampaignFor an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine.
Email Marketing CampaignsEmail marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier.
Domain Name - How To Pick OnePicking a domain name should be easy, right? Why, I'll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name.
Creative Search Engine Optimization - A Case StudySearch engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.
Business Tools to Help You Run a Successful BusinessSetting up a small business, whether web based or not, can be a very time consuming and difficult task. The increasing popularity of the Internet and the resources available has seen a massive increase in business tools to help you on your way.
Benefits of Web Site TemplatesOkay, you are ready to join the masses and put up a web site. You've put a lot of thought into the design and are ready to go. Perhaps you should give more thought to using a web site template.
Become an Affiliate - Run an Online BusinessAre you looking for an online business that involves ZERO or minimal investment? If your answer is yes then read on.
AOL Gives Up The GhostThe company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscriptions decline and advertising dollars move to Google, Yahoo, and MSN. Facing approaching irrelevance, AOL has decided to act.
Analyzing Traffic - Visitors V. HitsA key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors...and why both are important.
Alexa Toolbar - The Ultimate Internet ToolThere are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.
Advantages of an Online Site BuilderThere are numerous choices when it comes to building web sites. One of the first choices you will have to make is whether to use an online or offline site builder.
Abandonment - Why Visitors Don't Turn Into CustomersEvery good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.
6 More Tips For Raising Your Search Engine RankingsWhether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.
4 Tips For Raising Your Search Engine RankingsSearch engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn't have a good position in the rankings then it will be hard to find.
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