Glen Hopkins-'s Articles

How to Get Targeted Search Engine Traffic
If your site is the best match for a particular keyword, the search engines want to list you at the top because that makes them look good to their customers. To receive that top honor, though, you must optimize your site according to their rules.
The Nurturing Process that Puts Money in Your Pocket
Building a large double opt-in email list with co-registration is the easy part since it's all done on autopilot. The harder part is creating a highly responsive list because it requires a little effort on your part.
Seven Steps to Creating a Contest that Generates Massive Traffic
You can generate massive traffic to your site by hosting a contest. But once you decide what kind of contest you want to run, you need to know how to make it happen. So I've listed some steps that, if followed, will help you run a smooth contest and generate an abundance of traffic to your site.
Using a MasterMind to Supercharge Your Business Growth
To put a traffic-generating MasterMind team together, you need to choose the right people, establish guidelines for your group and meet on a consistent basis.
How to Create a Site that Keeps Visitors Coming Back
Marketing research has shown that prospects need to be exposed to a product or concept an average of seven times before buying. That means that the majority of visitors to your site are not ready to become paying customers the first time they visit your site. So you need to keep your site active by constantly adding new content.
How to Choose the Right Elements to Test
When testing your web pages, your job is to determine which factors you think are most critical when it comes to a buying decision with your visitors, so you need to pick elements that have the most influence in the conversion process. You could think of just enough elements to plug in to the test on your own, but you probably won't see a significant improvement if you do that.
Testimonial and Guarantee Secrets that Sell More
Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product. But if you're in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor's product is, which product would you be more likely to buy?

Glen Hopkins-'s Articles