Frank Rumbauskas's Articles

The Secret To Successful Affiliate Marketing
Learn how one of the world's top affiliate marketers did so with no intent of ever becoming an affiliate.
Cold Calling - The Myth Of Cold Calling 2.0 And Other Urban Legends
A lot of myths are popping up lately about the idea of 'Cold Calling 2.0' or the concept that changing your angle or approach will make cold calling effective again. This article destroys those myths and explains why cold calling is dead, for good.
How To Stop Chasing Sales Prospects Forever
Explains how salespeople can begin the sales process, right from the start, in ways that will eliminate flakey prospects and end the old routine of having to chase prospects in order to make a sale.
Win More Sales with the Science of Social Dynamics
Sales superstars are all using the Science of Social Dynamics to get more leads, win more sales, and close more deals. Learn how you can utilize this powerful science in your selling career.
How to Use AdWords to Explode Your Business
Many internet marketers are against AdWords. Why? Because they jumped in with both feet, uneducated, and failed. Learn how to avoid that mistake and succeed with AdWords with these easy tips!
4 Easy AdWords Tips That Will Make Your Campaign A Winner
Make your Google AdWords campaigns hugely successful with these four simple AdWords tips!
AdWords - How to Kill Your Quality Score in 2 Easy Steps
Many AdWords users are killing their quality score and they don't even know it. The quality score, among other things, is used by Google to determine ad placement and cost. There are quite a few advertisers who are absolutely killing their score and they don't even realize it.
5 Reasons You Should Be Using AdWords
AdWords is simply the best way to grow your business and your list in the shortest amount of time. There seems to be a great deal of anti-PPC sentiment on the Warrior Forum and other internet marketing message boards. In my opinion, this attitude comes from failed attempts at pay-per-click marketing due to not fully understanding the system.
Top 5 Reasons You Should Not Be Using AdWords
Google AdWords is a pay-per-click advertising solution that many people hate. The reason that they hate it is because in most cases they have either tried it and failed miserably or have read horror stories that other people have posted on the various internet marketing message boards.
Nothing to Fear - AdWords is Here
There are many internet marketers that would have you believe that AdWords and pay-per-click (PPC) advertising are something to be avoided at all costs. Just visit the Warrior Forum or some of the other internet marketing message boards and you will find this kind of pay-per-click logic. Why would this kind of logic be so rampant?
Google AdWords - How to build Click Through Rate History
Google AdWords is one of the most powerful marketing tools that you will ever use. Every good internet marketing professional devotes the majority of their time to increasing the size and quality of their list. AdWords is one of the best methods to use to build your list quickly.
Google AdWords - How Keywords Relate to Relevancy
Using the Google AdWords system can bring the perfect type of traffic to your website. Studies have shown that AdWords advertising has a conversion rate up to 10x greater than organic or natural traffic. It is this conversion rate that makes pay-per-click advertising and AdWords in particular such a powerful tool.
Google AdWords - How to Tame the Fire-Breathing Dragon
Google AdWords is a fire breathing-dragon that cannot be tamed! Well, at least that is what many internet marketing professionals think. Today we are going to teach you how to slap a muzzle on that puppy and make it heel.
Google AdWords - Make the System Work for You
Google AdWords is absolutely one of the best ways to bring targeted traffic to your website. One of the goals of any internet marketer is to generate as much traffic as possible, but not just any traffic; we want targeted traffic. We want traffic that understands that we are selling a product.
Cold Calling: The Myth of Cold Calling 2.0 and other Urban Legends
Learn why the idea that there are new ways to cold call in our new economy are a myth, and why cold calling - in all forms - is forever dead.
Sales Prospecting for the Complex Sale
New York Times bestselling author Frank J. Rumbauskas Jr. explains why self-marketing strategies are even more effective when it comes to generating leads for complex sales.
Sales Prospecting for Long-Term Success
Learn how to stop squandering your prospecting efforts on wasted cold calls, and instead build long-term, permanent connections with all of your new contacts.
Cold Calling Has A Dark Side
New York Times Best-Seller Frank Rumbauskas explains the dark side of how companies use cold calling in an attempt to cut costs at the salesperson's expense.

Frank Rumbauskas's Articles