Break Down Their 5 Most Common Objections and You'll Sign On More ClientsYou'll always get objections. Let's face it. You may have the world's best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you're always going to have to deal with objections.
Put your marketing on AutopilotWould you be surprised if I told you I've actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don't have a full practice, or at least not consistently. WHY?
Client Attraction Should Be Your First Priority (Unless You Want To Go Broke)Let's face it, most solopreneurs put marketing on the back burner, something they get to only once they've put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they've sent every client what they promised to send.
Become The ONE With The Flashlight In A Dark Cave (You'll Never Be Without Clients)While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life. When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I'm still waiting in line, I still wait ten minutes for a table, and I'm seeing people STILL buying a lot.
Patience and Perseverance Are Essential Ingredients to BIGTIME Success'The day you plant the seed is NOT the day you eat the fruit. Don't worry, don't get frustrated, be persistent. It's on its way to you.' That's a thought that always stays with me in taking my business (or one of my clients' businesses) to the very next level. Thing is, we're conditioned through the media that everything is supposed to happen miraculously quickly in our lives:
The 'Perception of 1ncrease' Gets You More ClientsToo many solo-entrepreneurs, especially women, tend to downplay their successes. They either don't stop long enough to see how much they've actually accomplished, or they're too shy to share with others how well things are going, for fear of bragging.
Prosperity Comes From Overcoming Fear (So Do Clients)Even though I'm totally unplugged from what's going on in the world, by choice, stuff is still trickling in. You see, I've made a conscious choice for years not to listen to the news, read the papers or listen to talk radio.
Authentic Marketing (And Success) Require You to Look WithinLet's face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It's not like working for a corporation where you don't really control the outcome of the business unless you're at the top. Who you and I 'are' as people literally affects our businesses, every day, every minute, every second, with every breath.
The ONE Self-Sabotaging Thing You Do Every Day That Keeps You From Making 7-Figures In Your BusinessI've been hearing this one question a lot recently: 'What did you actually DO to multiply your income so quickly? Can I do it too?' The answer is 'Yes' and it's important to realize that it comes down to several things surrounding marketing. But, believe it or not, those are actually the easy part, because you can be shown exactly how to do this.
Figure out Why You're REALLY in Business and Client Attraction Becomes Big-time EasyFor years, I'd wondered what my 'calling' was and how to weave it into my business. I've always known that I was here for something bigger than I could dream, but I couldn't figure out what that was. What I hadn't realized was, when you're tapped into your 'calling,' Client Attraction becomes effortless. Want to know how to find yours and weave it authentically into your own work to make Client At
When Playing BIG, Old Stuff Will Come UpPreviously I talked about Going BIG or Going HOME. That's all well and good, but what about all the emotions that arise when you take a great big leap of faith and step into your purpose AND your future, at the same time. Unexpected stuff comes up even stuff you thought you'd ALREADY dealt with. I'm going through this right now. Read on to learn how I'm getting over it and stepping into my future, despi
Go BIG or Go Home!In this article, I share with you the mindset I've adopted to help me look beyond my current 'results' and reach much higher. Here's to you doing the same!
Make A Decision And 'The Way' Will Show UpI've discovered something really interesting in terms of human behavior. I'm shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. To discover my 5 step formula for getting out of your own way, read today's article.
To Market or Not To Market: The Double-Edged Sword of Self-PromotionThis article deals with the wicked and wily double-edged sword of self-promotion. Have you ever felt strange about marketing your services for fear of people thinking that you're desperate, that you NEED business? In this article, I share with you my formula for avoiding the awkward predicament of self-promotion and exactly what to say to not seem desperate for business.
Clients Want Easy ShortcutsI often talk about making it EASY for people to work with you. Here's my experience: when you make it easy for people to work with you, they do. When it seems too difficult and convoluted, they don't. That's probably what your prospects are experiencing too when they encounter your materials. Find out how to make it a no-brainer to work with you, in this article.
Make Your Initial Offer Irresistible and You'll Have To Start Fighting Off New ClientsPULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer and this article will walk y
It Ain't Over Til It's Over (Especially When You're Closing The Sale)The saying, 'The opera ain't over until the fat lady sings' was originated with a sports broadcaster on a TV newscast to illustrate that while a game had just been won, the series was not over yet. And it's not just for sports or opera. In Client Attraction, it's the same, especially when you're closing the sale and new clients get cold feet. Read about my remedy for this article.
To Turn More Prospects Into Paying Clients, You Must Give Them OptionsAs a budding solo-entrepreneur, I offered only one rate: 'This is what I charge; take it or leave it.' So, people would either take it OR leave it. Thing is, most people like options. The minute I realized that, I signed clients up in droves! (You can too.)
NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients)Prospects ask all sorts of questions when they meet you. But there's one question you'll almost always get and it's the ONE question you should NEVER answer. Otherwise, you've lost that prospect on the spot. Find out which question and how to use my very own Verbal Kung Fu script for avoiding the question and setting yourself up for closing the sale. It's all in this week's Client Attraction artic
Your Mental Attitude Dictates Your Number of Clients AND In-comeYou may be working your tail off to market your business and yet you're still wondering why it hasn't 'happened' yet. I've seen it thousands of times. An entrepreneur is seemingly working HARD to get clients, working like a dog to bring in some good in-come and yet, the results just aren't showing up. Read more about what's holding you back, in this article.
You MUST Say Yes To The Business (And In-come) Within Your ReachHave you ever felt on the verge of something big in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can handle it? Read more about saying 'YES' and reaching that next level.
Aim To OVER-FILL Your Pipeline of ProspectsToo many SUCCESSFUL entrepreneurs ride the 'Feast or Famine' roller coaster.They have almost too many clients and are WAY too busy, or they're digging their well when they're thirsty. There's nothing worse than experiencing those two extremes regularly. This article will show you how to OVER-FILL your pipeline.
Don't Give Up Too Easily (Clients Are Just Around the Corner)Have you ever given your all to something, experienced disappointments, and given up? What about when it comes to marketing your business? Do you sometimes get frustrated, doubt yourself, and then consider throwing in the towel? You won't ever give up again, not after reading this article.
It ALL Has To Match If You Want To Create The Ideal BusinessMany solo-entrepreneurs market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the 'right things', but producing no real results and not seeing the kind of success they so desperate want. Most of the time, it's beyond simple marketing issues. It's what's going on INTERNALLY that's botching your results: THE MINDSET.
Are You Blaming Others Because You Don't Have Enough Clients?Many people blame others for their situation. In fact, one of the themes running through my life and the lives of my clients is that of Personal Responsibility. If you've been to my workshop and on any of my calls, you know that I believe strongly in taking responsibility (I often call it 'The No Excuses Approach') and how you cannot achieve BIG success without it. Few marketers talk about it, but
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