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Erin Ferree's Articles in Webmaster

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  • 9 Keys to an Effective Website
    Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company's level of professionalism and exposure – AND drive business and sales!
  • How to Make Sure Your Website Won't Need a Do-Over
    When you were young, do-overs were an easy way to resolve an argument, fix unfairness or quickly change history. Why wouldn't you want to be able to do this with your business website? Unlike the playground game, designing a website takes a lot of time, work and money — it's just not a task that you're going to want to start over from scratch again!
  • How to Make Your Website Search-Engine Friendly
    One of your ultimate goals when creating your small business website will be to ensure that the website can be found by clients and prospects using Internet search engines (for example, Google, Yahoo!, and so forth). But there's not a lot of understandable information available about what the average small business owner can do to improve the number of search engine "hits" their websites get.
  • The Art of Website Maintenance
    Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it's important to keep both visitors and search engines supplied with new information.
  • Why Isn't Your Website Working Well?
    One of the biggest problems that small businesses face is ineffective websites. A website is often one of the largest start-up marketing expenses for a small business; unfortunately, many small businesses never see a return on that investment. Why do most websites have this problem? And how can you fix it?
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