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Erin Ferree's Articles in Small Business

  • The Truth About Your Competition
    There's more to identifying The Competition than just finding other businesses that offer similar services to yours.
  • 15 Reasons Small Businesses Need a Brand Identity System
    Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue, because they convey the following impressions...
  • Font Basics for Branding Your Small Business
    You've designed your logo. Now you need to create some great marketing pieces to promote your business. But what pieces to create? There are so many options available that it can be difficult to decide which pieces will be the strongest and best way to publicize your business. No matter what that business is, we recommend these pieces as a first step toward marketing it.
  • 9 Tips for Getting the Best Work From Your Graphic Designer
    A graphic designer's goal is to provide you with the logos, artwork and page designs that best fit your business, personality, industry, and target market and conveys your offerings and differentiators. The experience of reaching that goal can be extremely smooth and pleasant if you know what to expect upfront, and if you understand that you do need to work with your designer, as opposed to just letting them loose to create with little input.

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