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Erin Ferree's Articles in Promotion Internet Marketing Entrepreneur Small Business Online Business Ezines SEO Email Webmaster Web Design Promotion Advertising Business Show All|Display Category|Title|Newest|Oldest 5 Easy Ways to Establish Your Brand Online The Internet is a practical and accessible tool to build your brand. Here, we list 5 of the easiest ways to leverage the Internet to your best advantage: 9 Keys to an Effective Logo The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include... A Logo Without Your Name... Can Be A Big Branding Pain! Why a small business shouldn't design a logo that's only a symbol (like Nike's swoosh). Branding Is Like A Fairy Tale... It may not seem like the story of Little Red Riding Hood has much of a parallel to your business's brand. But, a good brand can be a lot like a story. Instead of being a story of a little girl going on a journey, and overcoming different challenges, the brand is the story of how you take your customer from just learning about your business to becoming a customer. Business Card Basics Making a great first impression often begins with your business card. Your business card is typically the first of your marketing materials that a new client will see. It should clearly tell your client who you are and what you do at first glance. How To Stand Out At A Trade Show If you're setting up a display at a trade show, you have to do more than just pay for a booth space, put on a nice outfit that morning, and walk in the door for your company to get real results. You have to think about how you'll cut through all the "noise" to get in touch with your target audience. Signs It's Time To Redesign Your Company's Brand When you first start a small business, you create your brand based on your hopes and plans for the future of the company. Sometimes this is based on experience, but more often than not it's based on a guess. Then once you actually start doing business, you may find that your business isn't following the same path you set out on. The 9 Advantages to Using a Visual Vocabulary in Brand Identity Design Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo. The Great Two-Sided Business Card Debate A business card is one of the most important marketing pieces that you'll develop for your company, since it is typically the first piece of your marketing materials that a new client will see. One of the most debated points in business card design is whether to print information on just one side of the card or to use both sides. There are many views on this controversy, and here are some that we frequently hear. Time to "Get Over" the Rainbow (in your logo, that is) Ah, rainbows. They're beautiful things, stretching across the sky, like Mother Nature apologizing for wet, nasty weather. It's no wonder that so many people love them. But, love can quickly turn to hate if you use a many-colored palette in your business brand. Where to put your contact info on a trifold brochure When you're designing a trifold brochure, you have to put your contact information someplace on the brochure. The only question is, where?	Publish for Free Sign Up For Free Learn More Please Support Our Sponsors Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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