General Categories Arts and Humanities Automotive Business Computer Family and Home Finance Food and Drink Health and Fitness Internet Legal Politics Recreation and Sport Reference and Education Reviews Self Improvement Society Technology Travel and Leisure Writing All Categories More Link to Us Privacy Policy Terms of Service Submission Guidelines Top Authors Search uPublish.info opens in new window	Erin Ferree's Articles in Advertising Internet Marketing Entrepreneur Small Business Online Business Ezines SEO Email Webmaster Web Design Promotion Advertising Business Show All|Display Category|Title|Newest|Oldest The 5 Jobs of your Logo's Color Palette Picking colors for your logo can be difficult. Just how do you go about choosing appropriate colors? Everyone has favorite colors, and many people also have colors they hate. But, whether or not you personally like a color actually has little to do with its appropriateness for your business's brand. You should make your choices based on the colors that will best perform the color palette's jobs. The 6 Jobs of Your Logo's Icon This is a case of the icon's job description not being well written. In a perfect world, entrepreneurs love their logo icons—and personally identify with their meaning. But, that's the logo icon's last, and least important, job. First, it must do several more important jobs for your company. The Three-Part Harmony in Your Logo Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism. Types of Logos: Text, Symbol and Combination Logos There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.	Publish for Free Sign Up For Free Learn More Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login Publishers Article RSS Feeds Link to Us Contact Us Article Aids U Publish Store Article Directories Word Count Utility Search U Publish by: Keyword

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