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Donna Gunter's Articles

  • 10 Conversation Starters for Introverts Who Want to Network Successfully
    Networking as it's traditionally carried out is not the favorite activity of many introverts. What has made this process easier for me is that I find out as much as I can about the others with whom I speak by asking one of my 10 pre-designed questions, noted in this article.
  • 10 Deadly Website Mistakes Made by Service Business Owners, Part 1
    Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are the first 5 mistakes to avoid:
  • 10 Deadly Website Mistakes Made by Service Business Owners, Part 2
    Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are 5 more mistakes to avoid:
  • 10 Essential Questions to Ask Your Target Market
    Define your target market and watch your business quickly grow!
  • 10 Key Questions to Ask to Unlock Your Expertise
    Many business owners wrestle with this notion of "expertise", feeling certain that they don't know enough to be looked upon by anyone as an expert.Your knowledge, likes and dislikes, and life experiences are all valuable keys to help you unlock your expertise. Here are 10 questions to ask yourself to help you assess your expertise:
  • 10 New Rules to Get a Flood of Traffic from Online Publicity
    In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses because many of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no longer apply in today's Internet marketing age.
  • 10 Offline Tightwad Marketing Strategies to Help You Get More Clients
    Tightwad marketing is the art of doing more with less, or using your creativity instead of your checkbook to get the word out about your business. Even though the saying, “If you build it they will come” worked for Kevin Costner’s character in the movie, “Field of Dreams”, life doesn't often imitate art.
  • 10 Secrets to Asking for Effective Client Testimonials for Your Website
    Getting testimonials from happy clients helps you become more trustworthy in the eyes of your visitors. By implementing a testimonial request system and incorporating testimonials into both your online and offline marketing efforts, you'll create a two-fold effect of establishing credibility with new customers and inspiriting loyalty in current ones.
  • 10 Steps to Creating Your Internet Marketing Plan
    If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Here are 10 steps to creating a viable Internet Marketing Plan for your service business.
  • 10 Steps to Creating Your Online Business Disaster Plan
    Don't run the risk of being caught unprepared for disasters! Use these simple 10 steps to create a disaster plan for your business.
  • 10 Steps to Creating Your Small Business Disaster Plan
    As a solopreneur, what can you do to make your business disaster-proof? We seem to have an increased number of natural disasters like hurricanes, tornadoes, earthquakes, wildfires, mud slides, ice storms, blizzards, etc. that can potentially permanently close your business. Here are my ten secrets gained from a recent hurricane evacuation that helped me get my business back up and running quickly.
  • 10 Steps to Researching Your Competition Online
    Regardless of what business you're in, you have competition, or other businesses who are clamoring for the same consumer dollars as you. Creating your competitive intelligence helps you stay one step ahead of your competitors. It's essential to have an up-to-date picture of your closest competitors and what they are doing so that your company is remaining competitive and a major player in your industry.
  • 10 Strategies for Getting Results from Joining Professional Associations
    Before breaking your bank by paying for membership dues to professional associations, keep in mind a few essential strategies with which to evaluation your membership in various groups as a way to build your business.
  • 10 Ways to Re-purpose Your Content
    One way that you can work a bit easier in your online business is to re-purpose any articles or content you've written. This philosophy of "write once, use endlessly" has help me immeasurably over the years to expand my marketing reach further than I ever thought possible without having to create massive amounts of new content all the time. Below are 10 methods I successfully use to recycle my articles:
  • 12 Steps to Creating Your First Info Product
    The creation of your first info product is a huge first step toward implementing multiple streams of income in your business. It means that you have something to sell prospective customers to "size you up" as they consider purchasing your services. It means that you can sell something 24-7 from your website that demonstrates your expertise. It means that you're well on your way to creating a passive revenue stream for your business.
  • 15 Proven Strategies to Grow Your List
    Your email newsletter list is your gold mine because it's filled with subscribers who already know something about you. Growing your list takes time. Better to have well-qualified prospects on your list who are truly interested in what you offer than a large list of people who never read what you write. Here are 15 strategies I've used over the past 5 years to get subscribers to my email newsletter list:
  • 2 Free Email Marketing Secrets That Will Drive Traffic to Your Site
    Using an email address that contains your domain name and appending an email signature to all of your email correspondence are two free, easy and effortless ways to promote yourself, your website, and your products or services. Here's how you can incorporate these strategies into your email marketing:
  • 28 Essential Sites to Help You Invest in Yourself and Your Online Business
    Gain expert insight & advice to small business marketing techniques by becoming familiar with these 28 resources.
  • 5 Critical Questions To Ask BEFORE You Hire a Web Designer
    The creation of your online presence can be a very expensive failure or a much-heralded success. Before hiring a website designer, make sure s/he answers these 5 critical questions to your satisfaction, and you'll be on the path to a profitable relationship with a talented professional who can help your online business grow.
  • 5 Essential Strategies to Make Online Selling Easier
    "Sales mentality" is the key to converting web site traffic into sales, especially if you're an online service professional.
  • 5 Internet Marketing Mindsets Required for Online Business Success
    Over time, independent service professionals become tired of trading time for money. They want to turn their website into a money-making machine but aren't sure how. There are 5 Internet marketing mindsets that are prerequisites for success in an online business.
  • 5 Secrets to Building Business Relationships When You're an Introvert
    I've tried any number of ways to market my business: attending networking functions, joining professional associations, exhibiting at trade shows, just to name a few of my tactics. However, despite my best intentions, I've gotten little or no business as a result of my efforts. I know that part of the reason for a lack of return on my investment in these items is my poor follow-up with contacts I've made, but I think it goes a bit deeper than than.
  • 5 Secrets to Creating an Email Newsletter That Gets Results
    People have to know, like, trust and respect you before they'll decide to buy anything from you. The perfect way to begin a relationship with prospective clients is through your own email newsletter. Discover 5 secrets that I learned through the "school of hard knocks" that have helped successfully market my business through email newsletter publishing:
  • 5 Secrets to Selling More Teleclasses with Transcripts
    While iPods and other mp3 players have taken the world by storm, many people still learn best visually. This means they would much rather read something than listen to it. The Internet now offers tons of learning by audio, with mp3 files of podcasts, teleclasses and webinars being the most popular. If you offer teleclasses or webinars as a part of your business model, here are 5 reasons you should offer transcripts with your teleclasses.
  • 6 Secrets to Designing an Effective Website Opt-in Form
    The one asset that is considered to be the gold in your online business is your email list. The best way to get people on your list is to create an effective opt-in form on your website. An opt-in form is a sign up form on a website that asks for key pieces of info, like email address and name, for example, in return for sending the visitor something of value. Here are 6 secrets to help you design an effective op-in form for your site:.
  • 6 Secrets to Online Business Building Success
    The Internet marketing industry and online business industry is fraught with fraud. Building a business online is neither easy or quick. It takes time and dedication to generate the kind of results you desire. Here are 6 lessons that I believe are the "real" secrets to successfully building an online business:
  • 6 Secrets to Preventing Email Overload
    Email can be both a blessing and a curse. The immediacy of the communication provided by email is wonderful, but your workday can easily be spent trying to combat all of the spam and viruses that accompany your email. Here are 6 quick tips that I use to help me better manage my email.
  • 7 Deadly Sins to Avoid When You're the Guest Speaker
    Speaking about what you do is an incredibly powerful way of marketing a service business. There are a few simple steps you can take and mistakes to avoid so that you have a memorable presentation that makes your audience eager to hear from you again and again.
  • 7 Effective Strategies to Get More Clients Online
    How can you get 97% of your clients with no face-to-face contact, using primarily online marketing strategies as a way to fill your marketing funnel? If you are fighting your "inner introvert", there are 7 effective strategies to build relationships virtually with people and fill your client roster:
  • 7 Features of an Effective Email Signature That Gets Results
    For online business owners, an email signature can be the least expensive yet most effective tool in your online business marketing toolkit. Why? Because it enables you to promote yourself and your business without any blatant advertising. In thie article you'll find 7 strategies for creating an effective email signature that will help you get clients online:
  • 7 Golden Rules of Online Customer Service
    Many times what we forget in this online world where so much of our customer service is automated is that, in the end, we're still doing business with other people. Do your customer service procedures create raving fans or send people away into the Internet black hole, never to be heard from again? To help you evaluate your online customer service, here are 7 standards you should consider:
  • 7 Lessons in Successful Self-Employment from "Weeds"
    The edgy Showtime television suburban satire, "Weeds", holds a whole host of lessons on business building for the self-employed. Wiidowed soccer mom, Nancy Botwin, agonizes how she'll support her family and discovers the lucrative income in being the local neighbor pot dealer. Watching her start and grow her business is like reading an entrepreneurial textbook on mistakes to avoid as a business owner.
  • 7 Reasons Blogsites Attract More Visitors and Help You Get More Clients Online
    More and more online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a traditional website.
  • 7 Signs That It's Time to Fire a Client
    What happens to your business when you keep clients that are not a good fit? All of your time and energy is drained in serving these clients, you lose any enthusiasm you ever had for your business, and you no longer have the time or desire to go out and market yourself and continue to fill your client roster. Check your client roster against these 7 signs -- is it time for you to shake out your client roster?
  • 7 Steps to Creating a Podcast from an Article
    Instead of reinventing the wheel by creating new content for a new marketing medium, the podcast, simply repurpose the material you've already created. While podcasting has always intrigued me, I never wanted to take the time to create additional content for an audience who prefers to listen to their information rather than read it.
  • 7 Steps to Creating Info-Packed Teleseminars From Your Articles
    Turn your articles into profit generating teleseminars using these 7 simple steps.
  • 7 Steps to Creating Your Own Podcast
    Podcasting in an inexpensive marketing medium for solo service professionals that's taking the world by storm. Below are 7 steps to help you create a podcast to help you market your service business:
  • 7 Steps to Make Your Website Your Client Attraction Magnet
    Turn your website into an attraction magnet with these 7 simple steps!
  • 7 Strategies to Choosing an Effective Domain Name
    Your domain name is the beginning of the establishment of your presence online, The process of picking the "right" domain name takes some time and thought so that the domain name serves you well into the future. Here are 7 strategies you can use to pck an effective domain name:
  • 7 Strategies to Drive Local Traffic to Your Website
    Implement these 7 local search strategies to attract local clientele, with minimal effort!
  • 7 Tips to Successfully Changing Your Email Newsletter Service Provider
    Switching your email newsletter list providers isn't easy, but sometimes it's the best move to make for your business. You'll create a smaller list of dedicated readers and open the door to add additional subscribers who are interested in what you have to offer. Here's 7 tips to make the changeover process easier for you:
  • Article Marketing: 15 Secrets to Repurposing Your Articles to Work for You Again and Again
    Turn your articles into a profit generating proposition by using these simple 15 steps.
  • Ask One Question to Drive Traffic to Your Website
    Creating a value-added option like permitting your visitors to ask an important question is a very simple, inexpensive way to drive traffic to your site and help you sell products and services, develop relationships, and develop your expertise. Here are 7 steps you can follow to create your own one-page question website:
  • Boost Your Online Profits with Affiliate Commissions
    One viable income stream from you business can be income derived from affiliate commissions, or money made from the referral of another's products or services. To effectively utilize this strategy, you need to implement some stipulations outlining how you make affiliate referrals, and then pick the best method for displaying your affiliate links.
  • Client Attraction: 6 Questions to Ask to Discover Your Brilliance
    Sometimes it pays to be a "jill of all trades" when you're a service business owner, but ultimately you probably discover that there are some things you like to do for clients better than others. Figuring out what you truly love to do in your work with your clients is key to your success -- and theirs.
  • Client Attraction: 4 Deadly Mistakes to Avoid if You Want a Full Practice
    Many independent service professionals insist that they want additional clients, but haven't really put the groundwork in place to accommodate them. Even though many of you say that you are, your words may give one message, but your actions give a completely different message. Here are 4 deadly mistakes you want to avoid if you want a full and thriving practice.
  • Comfort Zone Buster: 5 Ways to Re-Energize Your Online Business
    One of the greatest pitfalls of online business owners is getting stuck in your own comfort zone. How would your life or business be different if you forced yourself out of your comfort zone? What is it that will make you move forward to get where you want to be? Here are 5 strategies that I use re-energize my online business when I get a bit too cozy in my comfort zone rut:
  • Conducting Your Online Business Checkup
    Is your life exactly what you want right now? Use these simple 6 steps to evaluate your online business and develop an action plan to get where you want to be!
  • Create a Coaching Program for Your Multiple Steams of Income Funnel
    Whatever your profession, you've amassed a great deal of information in your field or industry. There's an eager and willing audience who will gladly pay for your information and experience. One of the best ways to package and market what you have learned is through the addition of a coaching program to your product and service offerings.
  • Does Work-Life Balance Really Exist?
    If you look at almost any issue of nationally published women's magazines, you'll find article upon article trying to convince American women that they can have both a brilliant career/business and a marvelous family life and not suffer in the process. I'm not sure work/life balance is possible in the way that most women want it to be.

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