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Donna Gunter's Articles in Internet Marketing Show All|Display Category|Title|Newest|Oldest Client Attraction: 4 Deadly Mistakes to Avoid if You Want a Full Practice Many independent service professionals insist that they want additional clients, but haven't really put the groundwork in place to accommodate them. Even though many of you say that you are, your words may give one message, but your actions give a completely different message. Here are 4 deadly mistakes you want to avoid if you want a full and thriving practice. Website Marketing: 4 Secrets to Making More Sales from Content Pages Once you begin to add content to your site, your traffic begins to increase, and up to 60% of your traffic may come from the content on your site. Here are 4 secret strategies that you can use right away to begin making sales from your content pages. Online Marketing to Prospects: 6 Secrets to Ensure Your Prospect Well Never Runs Dry Service business owners, once they become busy working with current clients, no longer make the time to market their businesses. It's only when business has dropped off that they frantically begin marketing their businesses again, More than 50% of service business owners experience this feast or famine scenario. Elevator Pitch: 7 Steps to a Killer 30-Second Commercial That Works Every Time Even though your business may be completely Internet based, there are still numerous times when you need to give your elevator pitch (elevator speech), or your 30-second commercial that explains what you do and how you do it. Having a ready-made elevator pitch at your disposal continues to be an important online marketing tool that you need to continuously sharpen. Pricing Strategies: How Much Do I Charge for My Service? Determining what to charge your clients is often not as easy as you might think. After you determine your overhead and the rate you need to charge to meet you expenses and make a profit, you may end up with a price that you're not comfortable with charging. Here's how you can overcome your "emotional price point" barrier and run a profitable business. Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results Keeping up with ongoing marketing tasks can be overwhelming. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up. 10 New Rules to Get a Flood of Traffic from Online Publicity In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses because many of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no longer apply in today's Internet marketing age. Website Marketing: Dramatically Increase Your Conversions with a Clear Call to Action The design of many websites leaves the visitor at a loss about what to do next. Some sites make no request at all, while others try and send the visitor in too many directions at once. How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site. Create a Coaching Program for Your Multiple Steams of Income Funnel Whatever your profession, you've amassed a great deal of information in your field or industry. There's an eager and willing audience who will gladly pay for your information and experience. One of the best ways to package and market what you have learned is through the addition of a coaching program to your product and service offerings. Client Attraction: 6 Questions to Ask to Discover Your Brilliance Sometimes it pays to be a "jill of all trades" when you're a service business owner, but ultimately you probably discover that there are some things you like to do for clients better than others. Figuring out what you truly love to do in your work with your clients is key to your success -- and theirs. 7 Steps to Creating a Podcast from an Article Instead of reinventing the wheel by creating new content for a new marketing medium, the podcast, simply repurpose the material you've already created. While podcasting has always intrigued me, I never wanted to take the time to create additional content for an audience who prefers to listen to their information rather than read it. Your Article Writing Campaign Timeline How can you appear to be everywhere online? It's quite simple when you use this one proven strategy on a regular basis in your Internet marketing arsenal: article marketing. Here's how you can create an article marketing timeline to use every single time you create a new article. Social Networking: How to Make it Work for Your Business It's difficult to be online these days without being bombarded with information about some aspect of social networking -- Facebook, MySpace, LinkedIn, Twitter, Ryze, Fast Pitch...the list goes on and on. Social networking can either break your business by helping you waste large quantities of time, or can help your business immeasurably. Here's are 5 strategies to help make social networking a successful marketing strategy for your business. 10 Essential Questions to Ask Your Target Market Define your target market and watch your business quickly grow! Article Marketing: 15 Secrets to Repurposing Your Articles to Work for You Again and Again Turn your articles into a profit generating proposition by using these simple 15 steps. 7 Steps to Creating Info-Packed Teleseminars From Your Articles Turn your articles into profit generating teleseminars using these 7 simple steps. How to Sell and Market Your Ebook in 10 Easy Steps Successfully market your ebook with these 10 simple steps... How to Use Your Website to Disqualify Your Prospects Decide who your target market is and go for it with these simple steps. How to Make Raving Fans of Your Clients (and Create Your Best Referral Partners) Simple steps to keeping your product/service business marketing funnel filled with raving fans, or clients! 7 Steps to Make Your Website Your Client Attraction Magnet Turn your website into an attraction magnet with these 7 simple steps! 6 Secrets to Designing an Effective Website Opt-in Form The one asset that is considered to be the gold in your online business is your email list. The best way to get people on your list is to create an effective opt-in form on your website. An opt-in form is a sign up form on a website that asks for key pieces of info, like email address and name, for example, in return for sending the visitor something of value. Here are 6 secrets to help you design an effective op-in form for your site:. How to Grow Your List and Make More Sales with Your Signature Teleseminar Conducting teleseminars for other people releases you from the responsibilities of marketing and promotion and registration involved with sponsoring a teleseminar. You are able to present my expertise to my target market from the comfort of my own home office. How can you add a signature teleseminar to your marketing mix? Here's my 10-step process for creating and profiting from your own signature teleseminar: 2 Free Email Marketing Secrets That Will Drive Traffic to Your Site Using an email address that contains your domain name and appending an email signature to all of your email correspondence are two free, easy and effortless ways to promote yourself, your website, and your products or services. Here's how you can incorporate these strategies into your email marketing: Ask One Question to Drive Traffic to Your Website Creating a value-added option like permitting your visitors to ask an important question is a very simple, inexpensive way to drive traffic to your site and help you sell products and services, develop relationships, and develop your expertise. Here are 7 steps you can follow to create your own one-page question website: How to Find Your Niche, Determine Your Ideal Client, and Target Your Market The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing becomes. Weeding out all those prospects who don't fit your niche, target market, or ideal client profile will leave you with a much better qualified pool of prospective clients. Here are 7 questions for you to consider in determining your niche, describing your ideal client, and finding your target market. How to Create a Virtual Grand Opening Grand openings are held to generate good will and begin relationships with business colleagues, current clients, and prospective customers. Now, as the owner of a virtual business, you can foster that same good will by sponsoring a virtual grand opening for your new business or new website and get your new venture in gear. Below are some ideas to spice up your virtual grand opening/ribbon cutting: 12 Steps to Creating Your First Info Product The creation of your first info product is a huge first step toward implementing multiple streams of income in your business. It means that you have something to sell prospective customers to "size you up" as they consider purchasing your services. It means that you can sell something 24-7 from your website that demonstrates your expertise. It means that you're well on your way to creating a passive revenue stream for your business. How Effective Use of Pop-up Technology Can Help You Get More Clients Online Using pop-ups is an Internet marketing strategy that is incredibly effective. Some people report as much as a 50% increase of signups to their mailing list, for example, when they use a pop-up ad. This combination of new pop-up technology, along with a bit of Internet marketing savvy, can help you harness the power of your website to create a sure-fire strategy that will convert visitors into customers. How to Create Your Marketing Funnel Online Creating a marketing funnel in which members of your target market can buy your expertise at several different price points will increase your exposure to larger numbers of your target market, ultimately bringing you more clients willing to go through the marketing funnel experience. 10 Steps to Creating Your Internet Marketing Plan If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Here are 10 steps to creating a viable Internet Marketing Plan for your service business. How to Find Your Target Market Online Many business owners are looking for their target market in all the wrong places. Worse yet is the business owner whose target market is "everybody". Doing your target market research ahead of time will save you a great deal of grief and headache. There are seven great research tools I recommend that are available online for you to research your target market. 7 Effective Strategies to Get More Clients Online How can you get 97% of your clients with no face-to-face contact, using primarily online marketing strategies as a way to fill your marketing funnel? If you are fighting your "inner introvert", there are 7 effective strategies to build relationships virtually with people and fill your client roster: 10 Deadly Website Mistakes Made by Service Business Owners, Part 2 Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are 5 more mistakes to avoid: How to Leverage Your Expertise with Teleclasses and Teleconferences Teleclasses and teleconferences are a great way for people to get a "taste" of what you have to offer without any great expenditure. Many self-employed service professionals use free teleclasses as a marketing tool so that participants can get to know them, or as an introduction to a fee-based course/program that they're selling. How to Sell Your Expertise Over and Over Again If you're a service business owner, you have only so many hours in the day. Instead of trying to work with many clients one-on-one, replicate yourself and your knowledge by taking what you know and re-purpose and re-package it into into multiple profit centers. Top 10 Reasons Submitting Articles Helps You Find Clients Online Are you spending too much money, time and energy in promoting your website and having lackluster results? Submitting articles is a low-cost way to increase the traffic to your website and enable you to find more clients online.	Publish for Free Sign Up For Free Learn More Please Support Our Sponsors Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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