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Donna Gunter's Articles Display Category|Title|Newest|Oldest How to Find Your Niche, Determine Your Ideal Client, and Target Your Market The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing becomes. Weeding out all those prospects who don't fit your niche, target market, or ideal client profile will leave you with a much better qualified pool of prospective clients. Here are 7 questions for you to consider in determining your niche, describing your ideal client, and finding your target market. How to Double Your Opt-ins by Adding a Hover Ad to Your Site Increase your website opt-ins by creating a hover ad with a clear call to action using these simple steps. How to Create Your Marketing Funnel Online Creating a marketing funnel in which members of your target market can buy your expertise at several different price points will increase your exposure to larger numbers of your target market, ultimately bringing you more clients willing to go through the marketing funnel experience. How to Create Your First One-Page Sales Web Site One-page web sites (also called one-page sales letter web sites or mini web sites) have only one purpose -- to sell a product. Completing a one page web site won't happen overnight. However, with a bit of research, great copywriting, and a marketing plan in place, a one-page web site can easily become a profit center for your business. How to Create Your First Blog Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides. Here are 10 simple steps you can follow to start blogging immediately: How to Create Effective Autoresponders to Keep in Touch with Your Prospects Creating an effective series of autoresponders helps you begin to develop a relationship with prospective customers, showcase your expertise, and ultimately convert prospects into customers. The autoresponder enables you to send a personalized automated reply to customers via email 24/7 without any intervention on your part past the setup stage. Below I've listed the type of information you can include in your autoresponder series. How to Create and Profit from Your Own Article Directory The primary goal of Internet surfers is to find free valuable content that gives them a solution to a problem. An article directory is the perfect place to provide that relevant content, help you generate leads for your primary site, and make a few bucks from site advertising in the process. Here are the 10 steps you can follow to create your own article directory: How to Create an HTML Newsletter (Ezine) An HTML newsletter that is published regularly is a great "stay-in-touch" marketing mechanism. Publishing your own HTML newsletter is not as tough as you might think. OUtlined below are 10 easy steps to get you ont he road to publishing your own HTML newsletter. How to Create a Virtual Grand Opening Grand openings are held to generate good will and begin relationships with business colleagues, current clients, and prospective customers. Now, as the owner of a virtual business, you can foster that same good will by sponsoring a virtual grand opening for your new business or new website and get your new venture in gear. Below are some ideas to spice up your virtual grand opening/ribbon cutting: How to Build Your Personal Marketing Swipe File Don't try and keep all the info that you read in your head. Create your personal marketing swipe file and use 3 key orgaizationsal tools so that you can find these important references anytime you need them. How to Beat the Mid-Winter Blues When You're Self-Employed The winter months can be hard to bear, especially when you're self-employed. When chaos or the winter doldrums overtake your life, there are a number of steps you can take to bounce back from the mid-winter blues. How Solo Entrepreneurs Can Create Their First First Website for Under 100 Per Year Many solo service professionals don't have a great of time or capital to invest in a website. Most want something quick, easy and simple at the beginning. A brochure web site built by purchasing a hosting service that offers template-based website design will get you up and running quickly. Here's the process and technology needed to get you started on your first website: How Self-Employed Professionals Can Defeat the Fraud Factor There is almost always something that holds an independent service professional back from either getting his/her business started or ramping it up to full capacity and keeping it there. I call it the "Fraud Factor". Below are 6 symptoms of the "Fraud Factor Syndrome" and how self-employed service business owners can defeat the "Fraud Factor". How Public Speaking Can Help You Dramatically Increase Your Business Speaking to groups gives you the opportunity to reach out and touch potential clients who might otherwise never cross your path and for you to get them into your marketing funnel so that they can begin to get to know, like and respect you and will ultimately buy from you. Here are ten steps to help you begin your public speakingcareer so that you can dramatically increase your business. How Perfectionism Kills the Online Entrepreneur How many times have you failed to take action on releasing a new product or service because it wasn't perfect? Probably more times than you care to admit. The need for perfection is simply another excuse to procrastinate and take no action. Inaction is safe because you're not putting yourself out there to the world to face possible criticism. How Effective Use of Pop-up Technology Can Help You Get More Clients Online Using pop-ups is an Internet marketing strategy that is incredibly effective. Some people report as much as a 50% increase of signups to their mailing list, for example, when they use a pop-up ad. This combination of new pop-up technology, along with a bit of Internet marketing savvy, can help you harness the power of your website to create a sure-fire strategy that will convert visitors into customers. Have You Inventoried Your Intellectual Capital Recently? Starting a new business or changing directions? Capitalize on an often forgotten resource by taking an Intelliectual Capital inventory. Grow Your List with an Effective Client-Capturing Device Implement these 8 simple strategies to grow your list by ensuring your "client-capturing" device is effective! Ezine Marketing: 3 Essential Components Required to Make More Sales From Your Email Newsletter Marketing by email newsletter is not yet dead, despite the pervasiveness of blogs and social networking. Your email newsletter is one of the most effective marketing strategies at your disposal to develop the "like, know and trust" factor with your target market. Increase your sales with these 3 essential components that every email newsletter should contain. Ezine Marketing: 5 Ways to Skyrocket Your Ezine Open Rate If you're using your ezine as your "stay in touch" device for your email list as the way your prospects get to like, know and trust you so that you'll be the top of mind person they contact when they are ready to fix the problem that ails them, then you want to ensure that as many of them as possible open your ezine when it arrives. Ezine Advertising: 10 Steps to Writing Powerful Ezine Ads to Grow Your List Advertising in email newsletters with ads is one of the greatest adverting bargains available today. It can be a very effective strategy to help you grow your mailing list and drive traffic to your website. There are thousands of ezine publishers eagerly standing by to take your money for a classified ad in their publication. Does Work-Life Balance Really Exist? If you look at almost any issue of nationally published women's magazines, you'll find article upon article trying to convince American women that they can have both a brilliant career/business and a marvelous family life and not suffer in the process. I'm not sure work/life balance is possible in the way that most women want it to be. Create a Coaching Program for Your Multiple Steams of Income Funnel Whatever your profession, you've amassed a great deal of information in your field or industry. There's an eager and willing audience who will gladly pay for your information and experience. One of the best ways to package and market what you have learned is through the addition of a coaching program to your product and service offerings. Conducting Your Online Business Checkup Is your life exactly what you want right now? Use these simple 6 steps to evaluate your online business and develop an action plan to get where you want to be! Comfort Zone Buster: 5 Ways to Re-Energize Your Online Business One of the greatest pitfalls of online business owners is getting stuck in your own comfort zone. How would your life or business be different if you forced yourself out of your comfort zone? What is it that will make you move forward to get where you want to be? Here are 5 strategies that I use re-energize my online business when I get a bit too cozy in my comfort zone rut: Client Attraction: 6 Questions to Ask to Discover Your Brilliance Sometimes it pays to be a "jill of all trades" when you're a service business owner, but ultimately you probably discover that there are some things you like to do for clients better than others. Figuring out what you truly love to do in your work with your clients is key to your success -- and theirs. Boost Your Online Profits with Affiliate Commissions One viable income stream from you business can be income derived from affiliate commissions, or money made from the referral of another's products or services. To effectively utilize this strategy, you need to implement some stipulations outlining how you make affiliate referrals, and then pick the best method for displaying your affiliate links. Ask One Question to Drive Traffic to Your Website Creating a value-added option like permitting your visitors to ask an important question is a very simple, inexpensive way to drive traffic to your site and help you sell products and services, develop relationships, and develop your expertise. Here are 7 steps you can follow to create your own one-page question website: Article Marketing: 15 Secrets to Repurposing Your Articles to Work for You Again and Again Turn your articles into a profit generating proposition by using these simple 15 steps. 7 Tips to Successfully Changing Your Email Newsletter Service Provider Switching your email newsletter list providers isn't easy, but sometimes it's the best move to make for your business. You'll create a smaller list of dedicated readers and open the door to add additional subscribers who are interested in what you have to offer. Here's 7 tips to make the changeover process easier for you: 7 Strategies to Drive Local Traffic to Your Website Implement these 7 local search strategies to attract local clientele, with minimal effort! 7 Strategies to Choosing an Effective Domain Name Your domain name is the beginning of the establishment of your presence online, The process of picking the "right" domain name takes some time and thought so that the domain name serves you well into the future. Here are 7 strategies you can use to pck an effective domain name: 7 Steps to Make Your Website Your Client Attraction Magnet Turn your website into an attraction magnet with these 7 simple steps! 7 Steps to Creating Your Own Podcast Podcasting in an inexpensive marketing medium for solo service professionals that's taking the world by storm. Below are 7 steps to help you create a podcast to help you market your service business: 7 Steps to Creating Info-Packed Teleseminars From Your Articles Turn your articles into profit generating teleseminars using these 7 simple steps. 7 Steps to Creating a Podcast from an Article Instead of reinventing the wheel by creating new content for a new marketing medium, the podcast, simply repurpose the material you've already created. While podcasting has always intrigued me, I never wanted to take the time to create additional content for an audience who prefers to listen to their information rather than read it. 7 Signs That It's Time to Fire a Client What happens to your business when you keep clients that are not a good fit? All of your time and energy is drained in serving these clients, you lose any enthusiasm you ever had for your business, and you no longer have the time or desire to go out and market yourself and continue to fill your client roster. Check your client roster against these 7 signs -- is it time for you to shake out your client roster? 7 Reasons Blogsites Attract More Visitors and Help You Get More Clients Online More and more online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a traditional website. 7 Lessons in Successful Self-Employment from "Weeds" The edgy Showtime television suburban satire, "Weeds", holds a whole host of lessons on business building for the self-employed. Wiidowed soccer mom, Nancy Botwin, agonizes how she'll support her family and discovers the lucrative income in being the local neighbor pot dealer. Watching her start and grow her business is like reading an entrepreneurial textbook on mistakes to avoid as a business owner. 7 Golden Rules of Online Customer Service Many times what we forget in this online world where so much of our customer service is automated is that, in the end, we're still doing business with other people. Do your customer service procedures create raving fans or send people away into the Internet black hole, never to be heard from again? To help you evaluate your online customer service, here are 7 standards you should consider: 7 Features of an Effective Email Signature That Gets Results For online business owners, an email signature can be the least expensive yet most effective tool in your online business marketing toolkit. Why? Because it enables you to promote yourself and your business without any blatant advertising. In thie article you'll find 7 strategies for creating an effective email signature that will help you get clients online: 7 Effective Strategies to Get More Clients Online How can you get 97% of your clients with no face-to-face contact, using primarily online marketing strategies as a way to fill your marketing funnel? If you are fighting your "inner introvert", there are 7 effective strategies to build relationships virtually with people and fill your client roster: 7 Deadly Sins to Avoid When You're the Guest Speaker Speaking about what you do is an incredibly powerful way of marketing a service business. There are a few simple steps you can take and mistakes to avoid so that you have a memorable presentation that makes your audience eager to hear from you again and again. 6 Secrets to Preventing Email Overload Email can be both a blessing and a curse. The immediacy of the communication provided by email is wonderful, but your workday can easily be spent trying to combat all of the spam and viruses that accompany your email. Here are 6 quick tips that I use to help me better manage my email. 6 Secrets to Online Business Building Success The Internet marketing industry and online business industry is fraught with fraud. Building a business online is neither easy or quick. It takes time and dedication to generate the kind of results you desire. Here are 6 lessons that I believe are the "real" secrets to successfully building an online business: 6 Secrets to Designing an Effective Website Opt-in Form The one asset that is considered to be the gold in your online business is your email list. The best way to get people on your list is to create an effective opt-in form on your website. An opt-in form is a sign up form on a website that asks for key pieces of info, like email address and name, for example, in return for sending the visitor something of value. Here are 6 secrets to help you design an effective op-in form for your site:. 5 Secrets to Selling More Teleclasses with Transcripts While iPods and other mp3 players have taken the world by storm, many people still learn best visually. This means they would much rather read something than listen to it. The Internet now offers tons of learning by audio, with mp3 files of podcasts, teleclasses and webinars being the most popular. If you offer teleclasses or webinars as a part of your business model, here are 5 reasons you should offer transcripts with your teleclasses. 5 Secrets to Creating an Email Newsletter That Gets Results People have to know, like, trust and respect you before they'll decide to buy anything from you. The perfect way to begin a relationship with prospective clients is through your own email newsletter. Discover 5 secrets that I learned through the "school of hard knocks" that have helped successfully market my business through email newsletter publishing: 5 Secrets to Building Business Relationships When You're an Introvert I've tried any number of ways to market my business: attending networking functions, joining professional associations, exhibiting at trade shows, just to name a few of my tactics. However, despite my best intentions, I've gotten little or no business as a result of my efforts. I know that part of the reason for a lack of return on my investment in these items is my poor follow-up with contacts I've made, but I think it goes a bit deeper than than. 5 Internet Marketing Mindsets Required for Online Business Success Over time, independent service professionals become tired of trading time for money. They want to turn their website into a money-making machine but aren't sure how. There are 5 Internet marketing mindsets that are prerequisites for success in an online business. [1] [2] [3]	Publish for Free Sign Up For Free Learn More Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Top Authors Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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