Featured Authors This Month . Joel Engel Leon Edward David Cowley Michael Webster- Michael Malega
Donna Gunter's Articles Display Category|Title|Newest|Oldest Your Article Writing Campaign Timeline How can you appear to be everywhere online? It's quite simple when you use this one proven strategy on a regular basis in your Internet marketing arsenal: article marketing. Here's how you can create an article marketing timeline to use every single time you create a new article. Your 7-Point Annual Website Tune-up In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website. Here are 7 critical areas that need to be checked yearly on your site: What's Your "Talking Domain Name"? Just because you might have a long business name or use your given name as your business name doesn't mean that you have to use either of those names when you tell others what you do. Pick a domain name that is shorter yet memorable that you can use with great success in your publicity efforts, or a "talking domain name". Below are 5 strategies for effectively picking out your "talking domain name". What Business Are You In? Many times we are not in the business that we think we're in, and shifting that mindset may make all the difference in the success of your venture. Take a look at how you help your clients and determine if you're in the "right" business and are marketing yourself accordingly. Website Marketing: 4 Secrets to Making More Sales from Content Pages Once you begin to add content to your site, your traffic begins to increase, and up to 60% of your traffic may come from the content on your site. Here are 4 secret strategies that you can use right away to begin making sales from your content pages. Website Marketing: Dramatically Increase Your Conversions with a Clear Call to Action The design of many websites leaves the visitor at a loss about what to do next. Some sites make no request at all, while others try and send the visitor in too many directions at once. How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site. Using eCourses to Leverage Your Expertise Online As a service provider, you have only so many hours in the day to work with your clients, yet there are still hundreds and hundreds of people in the world who could really use the knowledge and expertise you hold about the service you provide. Enter the eCourse. eCourses are a timed-released format of delivering valuable information to your customer base via email. Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit Don't let your tradeshow experience break the bank in setup and materials fees, or in the time you and your employees invest in staffing the booth. There are ten steps you can take to ensure that your tradeshow experience is a resounding success and bring you many qualified leads. Top Seven Strategies to Help You Market Your Local Business Online and Market Your Virtual Business Using the Internet to find local businesses has now become mainstream, and will only continue to grow as today's children and teens, who have been online almost all of their lives, become adults. If you have a brick-and-mortar business, you may be losing business if you don't have a website or your website doesn't contain enough information to help someone decide to do business with you. Top Five Ways Your Virtual Assistant Can Help You Make More Money, Today! The best decision you can make as an online business owner is to delegate those tasks which really don't require your time and attention. A simple way to do that is by hiring a virtual assistant. Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting and you wonder how you'll pay for it. Top 7 Strategies to Build Trust in Your Online Service Business Giving your visitors confidence that they can trust what you do and say is one key to success in the online world. There are 7 prime strategies you can use to eliminate the barriers in doing business with you and set visitors on the path of getting to know, like, respect and trust you. . Top 10 Ways to Market Your Website Offline In our quest to have the best online presence, we often forget to use more traditional means to get the word out about our website. I've come up with 10 simple, off-line marketing strategies that will help you get your website noticed! Top 10 Ways to Make Your Website Sell 24-7 Are you one of the last remaining business on Earth without a website? If so, you are leaving lots of money on the table! A successful website is simply more than a pretty brochure -- it's one that will bring you qualified leads and sales and help you increase your bottom line. Here are ten strategies you can employ to make your website a selling machine for your company. Top 10 Ways to Have an Online Sale If you need money quickly or want a surefire way to increase your cashflow, it's time to throw a sale.Take a look at what types of sales make sense for you, get out your calendar, and integrate them into your marketing plan. If you have a good sense of when cashflow is tight, a planned sale should significantly boost your revenue. Top 10 Tools to TurboCharge Your Marketing Millions of small business owners are so busy with clients that they often push aside all marketing tasks, citing a lack of time. To "get the most bang for the buck" out of your marketing activities, try these 10 tools that will help you turbocharge your marketing: Top 10 Tools to TurboCharge Your Business Productivity If I asked my clients about their most valuable commodity, without a doubt they would tell me that it's their time. Many are solopreneurs and are wearing the hats of CEO, CFO, Director of Marketing, Director of Sales, and IT Director, just to name a few. When they discover a product or service that helps them reclaim time, they feel they've hit the mother load, as time is money to them. Top 10 Steps to Creating a Successful Business Retreat for Self-Employed Entrepreneurs An Annual Business Retreat can be the most powerful thing you'll ever do for your business. Knowing where you're going and how Iyou're going to get there and developing the financial picture of that plan wasis incredibly empowering. Top 10 Reasons Submitting Articles Helps You Find Clients Online Are you spending too much money, time and energy in promoting your website and having lackluster results? Submitting articles is a low-cost way to increase the traffic to your website and enable you to find more clients online. Top 10 Indicators that You Need Help in Your Business When you first started on your self-employment adventure, you could easily handle much of the day-to-day aspects of running your business yourself. However, once you've been in business for a year or two, the pressures mount and your amount of free time decreases dramatically. If you think you can do it all alone, you're sadly mistaken. Here are 10 indicators that you might need some help in your business: Top 10 Features of a Shopping Cart That Will Make You Money Online A full-featured shopping cart program can make all the difference in helping you achieve your sales goals in your online business. I've come up with 10 essential features that your shopping cart should offer so help you make money online. The Solo Entrepreneur's Success Secret: Planning Time for Business Development Planning time to work ON your business, rather than IN your business, is absolutely crucial to the future growth and development of your business. Below is a proven time management strategy that will get you out of the client service rut and enable you to create the kind of business you truly want. The Secret of Customer Appreciation Stand out of the crowd strategy for showing appreciation to your valued customers. The Key Ingredient in Client Satisfaction: Underpromise and Overdeliver If you operate a small service business, your word is your bond with your clients. A client might tolerate a broken promise here and there for a very good reason, but if the broken promises continue, the client's trust in you will be lost, and in very short order you will lose the client. Try the underpromise and overdeliver strategy -- it's a win-win situation for both you and your clients. Successfully Self-Employed: How to Create a Lifestyle Rather Than Just a Living "Small is beautiful" is a novel concept of running a business.. What I discovered in my journey of business creation was that I was creating a lifestyle rather than a living. If you've been sitting on the fence, with those dreams of self-employment floating by just out of reach, here are 7 strategies to consider if you'd like to create a lifestyle, rather than a living, for your life: Storytelling: A Powerful Marketing Strategy for Your Online Business Before the advent of pencil and paper and writing, ancient peoples depended solely upon storytelling to pass along the history of their families and tribes from one generation to the next. You can create the same kind of connection to your customer base by telling your story or the story of a successful client. Stories help people create visual images of what you're trying to get across. Social Networking: How to Make it Work for Your Business It's difficult to be online these days without being bombarded with information about some aspect of social networking -- Facebook, MySpace, LinkedIn, Twitter, Ryze, Fast Pitch...the list goes on and on. Social networking can either break your business by helping you waste large quantities of time, or can help your business immeasurably. Here's are 5 strategies to help make social networking a successful marketing strategy for your business. Seven Strategies for Creating a Successful Mastermind Group Creating a mastermind group can dramatically leverage the success of each participant in such a group. Below are seven factors you need to consider when creating your own mastermind group. Putting the "Authentic You" in Your Online Business Do your prospective clients get a true sense of you when they read your brochure, peruse your business card, stumble across your web site, read your blog, or listen to your podcast? As a service business owner, one of your most unique selling propositions is YOU. Here's how I learned to integrate my true self into my own online business. Pricing Strategies: How Much Do I Charge for My Service? Determining what to charge your clients is often not as easy as you might think. After you determine your overhead and the rate you need to charge to meet you expenses and make a profit, you may end up with a price that you're not comfortable with charging. Here's how you can overcome your "emotional price point" barrier and run a profitable business. Online Marketing to Prospects: 6 Secrets to Ensure Your Prospect Well Never Runs Dry Service business owners, once they become busy working with current clients, no longer make the time to market their businesses. It's only when business has dropped off that they frantically begin marketing their businesses again, More than 50% of service business owners experience this feast or famine scenario. Master Time Management with One Question Use this simple queston to discern what's important and what's not! Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results Keeping up with ongoing marketing tasks can be overwhelming. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up. Just Sit There and Do Nothing Relaxing can be tough for a Type A personality, even on vacation. Sometimes, just sitting there and doing nothing brings the best rewards for your life and business. Increase Your Profits by Waiting for the Right Client Don't just "settle" for any client; have patience and wait for that client who sparks your passion! How to Write Articles That Will Increase Traffic to Your Website Your target market needs your expertise. One of the quickest ways to demonstrate your expertise and increase traffic to your website is through writing articles. If you use the 10 strategies for article writing that I've outlined to write your articles, you'll start to see the traffic to your website increase in short order. How to Write a Killer "How to" Article in 7 Easy Steps Writing and submitting articles to online article banks and directories is an effective strategy for growing your online presence and demonstrating your expertise. Use these 7 simple steps to get started! How to Use Your Website to Disqualify Your Prospects Decide who your target market is and go for it with these simple steps. How to Turn Your Failure Into Success Sometimes in life, the events that we look upon as failures are the gateways to our greatest successes. How to Set Up an Online Affiliate Program to Sell Your Products and Services Generate sales with the magical efforts of an Affiliate Program for your products or service business. How to Sell Your Expertise Over and Over Again If you're a service business owner, you have only so many hours in the day. Instead of trying to work with many clients one-on-one, replicate yourself and your knowledge by taking what you know and re-purpose and re-package it into into multiple profit centers. How to Sell and Market Your Ebook in 10 Easy Steps Successfully market your ebook with these 10 simple steps... How to Reinvent Your Business in 7 Easy Steps Have you ever wondered what it would be like to start all over again in your business and your life, knowing what you know now, but with a completely clean slate? If you want to renovate and reinvent your business from the ground up, here are the 7 steps I suggest you consider as you determine what's next. How to Put Your Needs First and Not Sweat the Small Stuff Most people spend too much time worrying about things that don't really matter. When their time is consumed by this, they have little time to spend on what does matter in their lives. Here's an engaging story about time management to help you get your needs met. How to Provide Exceptional Solutions - Not Just Service - to Your Clients Your clients are busy. Anything you can do to save them money, time, or energy will engender their lifelong loyalty to you. Stretch a bit and begin to provide solutions to your clients rather than just your service, and they'll become your most vocal referral agents! How to Make Raving Fans of Your Clients (and Create Your Best Referral Partners) Simple steps to keeping your product/service business marketing funnel filled with raving fans, or clients! How to Make More By Working Less How often do you take a break? When you're stuck or feeling overwhelmed, do you continue to plug away, becoming increasingly frustrated and stuck and not accomplishing anything, and then become resentful? All work and no play makes Jane a dull girl. I've discovered that if you want to make more, you should work less. How to Maintain Your Business and Your Romantic Relationship without Losing Either Being in love and running a business don't have to be mutually exclusive. Both endeavors are hard work, and if you forget that point, you can lose one or the other in a flash. Here are some things I've learned through the school of hard knocks that's helping me maintain this relationship, as well as run a business, without losing either. How to Leverage Your Expertise with Tips Booklets If you've been thinking of writing a book, and feel that project to be overwhelming, a tips booklet can be the vehicle to become a published expert, instead. The publication of a tips booklet will help you promote your product or service, distribute value-added products, generate additional revenue, or become an established expert in your field. How to Leverage Your Expertise with Teleclasses and Teleconferences Teleclasses and teleconferences are a great way for people to get a "taste" of what you have to offer without any great expenditure. Many self-employed service professionals use free teleclasses as a marketing tool so that participants can get to know them, or as an introduction to a fee-based course/program that they're selling. How to Hire Some Help (a Virtual Assistant) and Give Yourself a Raise Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting, and you wonder, "How can I bring in someone else when it's just going to increase my expenses?" You need to make the shift to seeing this cost as an investment in your business, rather than as an expense. 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