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Donna Gunter's Articles

  • The Key Ingredient in Client Satisfaction: Underpromise and Overdeliver
    If you operate a small service business, your word is your bond with your clients. A client might tolerate a broken promise here and there for a very good reason, but if the broken promises continue, the client's trust in you will be lost, and in very short order you will lose the client. Try the underpromise and overdeliver strategy -- it's a win-win situation for both you and your clients.
  • The Secret of Customer Appreciation
    Stand out of the crowd strategy for showing appreciation to your valued customers.
  • The Solo Entrepreneur's Success Secret: Planning Time for Business Development
    Planning time to work ON your business, rather than IN your business, is absolutely crucial to the future growth and development of your business. Below is a proven time management strategy that will get you out of the client service rut and enable you to create the kind of business you truly want.
  • Top 10 Features of a Shopping Cart That Will Make You Money Online
    A full-featured shopping cart program can make all the difference in helping you achieve your sales goals in your online business. I've come up with 10 essential features that your shopping cart should offer so help you make money online.
  • Top 10 Indicators that You Need Help in Your Business
    When you first started on your self-employment adventure, you could easily handle much of the day-to-day aspects of running your business yourself. However, once you've been in business for a year or two, the pressures mount and your amount of free time decreases dramatically. If you think you can do it all alone, you're sadly mistaken. Here are 10 indicators that you might need some help in your business:
  • Top 10 Reasons Submitting Articles Helps You Find Clients Online
    Are you spending too much money, time and energy in promoting your website and having lackluster results? Submitting articles is a low-cost way to increase the traffic to your website and enable you to find more clients online.
  • Top 10 Steps to Creating a Successful Business Retreat for Self-Employed Entrepreneurs
    An Annual Business Retreat can be the most powerful thing you'll ever do for your business. Knowing where you're going and how Iyou're going to get there and developing the financial picture of that plan wasis incredibly empowering.
  • Top 10 Tools to TurboCharge Your Business Productivity
    If I asked my clients about their most valuable commodity, without a doubt they would tell me that it's their time. Many are solopreneurs and are wearing the hats of CEO, CFO, Director of Marketing, Director of Sales, and IT Director, just to name a few. When they discover a product or service that helps them reclaim time, they feel they've hit the mother load, as time is money to them.
  • Top 10 Tools to TurboCharge Your Marketing
    Millions of small business owners are so busy with clients that they often push aside all marketing tasks, citing a lack of time. To "get the most bang for the buck" out of your marketing activities, try these 10 tools that will help you turbocharge your marketing:
  • Top 10 Ways to Have an Online Sale
    If you need money quickly or want a surefire way to increase your cashflow, it's time to throw a sale.Take a look at what types of sales make sense for you, get out your calendar, and integrate them into your marketing plan. If you have a good sense of when cashflow is tight, a planned sale should significantly boost your revenue.
  • Top 10 Ways to Make Your Website Sell 24-7
    Are you one of the last remaining business on Earth without a website? If so, you are leaving lots of money on the table! A successful website is simply more than a pretty brochure -- it's one that will bring you qualified leads and sales and help you increase your bottom line. Here are ten strategies you can employ to make your website a selling machine for your company.
  • Top 10 Ways to Market Your Website Offline
    In our quest to have the best online presence, we often forget to use more traditional means to get the word out about our website. I've come up with 10 simple, off-line marketing strategies that will help you get your website noticed!
  • Top 7 Strategies to Build Trust in Your Online Service Business
    Giving your visitors confidence that they can trust what you do and say is one key to success in the online world. There are 7 prime strategies you can use to eliminate the barriers in doing business with you and set visitors on the path of getting to know, like, respect and trust you. .
  • Top Five Ways Your Virtual Assistant Can Help You Make More Money, Today!
    The best decision you can make as an online business owner is to delegate those tasks which really don't require your time and attention. A simple way to do that is by hiring a virtual assistant. Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting and you wonder how you'll pay for it.
  • Top Seven Strategies to Help You Market Your Local Business Online and Market Your Virtual Business
    Using the Internet to find local businesses has now become mainstream, and will only continue to grow as today's children and teens, who have been online almost all of their lives, become adults. If you have a brick-and-mortar business, you may be losing business if you don't have a website or your website doesn't contain enough information to help someone decide to do business with you.
  • Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit
    Don't let your tradeshow experience break the bank in setup and materials fees, or in the time you and your employees invest in staffing the booth. There are ten steps you can take to ensure that your tradeshow experience is a resounding success and bring you many qualified leads.
  • Using eCourses to Leverage Your Expertise Online
    As a service provider, you have only so many hours in the day to work with your clients, yet there are still hundreds and hundreds of people in the world who could really use the knowledge and expertise you hold about the service you provide. Enter the eCourse. eCourses are a timed-released format of delivering valuable information to your customer base via email.
  • Website Marketing: Dramatically Increase Your Conversions with a Clear Call to Action
    The design of many websites leaves the visitor at a loss about what to do next. Some sites make no request at all, while others try and send the visitor in too many directions at once. How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site.
  • What Business Are You In?
    Many times we are not in the business that we think we're in, and shifting that mindset may make all the difference in the success of your venture. Take a look at how you help your clients and determine if you're in the "right" business and are marketing yourself accordingly.
  • What's Your "Talking Domain Name"?
    Just because you might have a long business name or use your given name as your business name doesn't mean that you have to use either of those names when you tell others what you do. Pick a domain name that is shorter yet memorable that you can use with great success in your publicity efforts, or a "talking domain name". Below are 5 strategies for effectively picking out your "talking domain name".
  • Your 7-Point Annual Website Tune-up
    In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website. Here are 7 critical areas that need to be checked yearly on your site:
  • Your Article Writing Campaign Timeline
    How can you appear to be everywhere online? It's quite simple when you use this one proven strategy on a regular basis in your Internet marketing arsenal: article marketing. Here's how you can create an article marketing timeline to use every single time you create a new article.

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