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Donna Gunter's Articles

  • Top Seven Strategies to Help You Market Your Local Business Online and Market Your Virtual Business
    Using the Internet to find local businesses has now become mainstream, and will only continue to grow as today's children and teens, who have been online almost all of their lives, become adults. If you have a brick-and-mortar business, you may be losing business if you don't have a website or your website doesn't contain enough information to help someone decide to do business with you.
  • Seven Strategies for Creating a Successful Mastermind Group
    Creating a mastermind group can dramatically leverage the success of each participant in such a group. Below are seven factors you need to consider when creating your own mastermind group.
  • Does Work-Life Balance Really Exist?
    If you look at almost any issue of nationally published women's magazines, you'll find article upon article trying to convince American women that they can have both a brilliant career/business and a marvelous family life and not suffer in the process. I'm not sure work/life balance is possible in the way that most women want it to be.
  • Top 10 Features of a Shopping Cart That Will Make You Money Online
    A full-featured shopping cart program can make all the difference in helping you achieve your sales goals in your online business. I've come up with 10 essential features that your shopping cart should offer so help you make money online.
  • How to Turn Your Failure Into Success
    Sometimes in life, the events that we look upon as failures are the gateways to our greatest successes.
  • What Business Are You In?
    Many times we are not in the business that we think we're in, and shifting that mindset may make all the difference in the success of your venture. Take a look at how you help your clients and determine if you're in the "right" business and are marketing yourself accordingly.
  • Top 10 Ways to Market Your Website Offline
    In our quest to have the best online presence, we often forget to use more traditional means to get the word out about our website. I've come up with 10 simple, off-line marketing strategies that will help you get your website noticed!
  • How to Provide Exceptional Solutions - Not Just Service - to Your Clients
    Your clients are busy. Anything you can do to save them money, time, or energy will engender their lifelong loyalty to you. Stretch a bit and begin to provide solutions to your clients rather than just your service, and they'll become your most vocal referral agents!
  • 10 Strategies for Getting Results from Joining Professional Associations
    Before breaking your bank by paying for membership dues to professional associations, keep in mind a few essential strategies with which to evaluation your membership in various groups as a way to build your business.
  • 6 Secrets to Preventing Email Overload
    Email can be both a blessing and a curse. The immediacy of the communication provided by email is wonderful, but your workday can easily be spent trying to combat all of the spam and viruses that accompany your email. Here are 6 quick tips that I use to help me better manage my email.
  • How to Hire Some Help (a Virtual Assistant) and Give Yourself a Raise
    Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting, and you wonder, "How can I bring in someone else when it's just going to increase my expenses?" You need to make the shift to seeing this cost as an investment in your business, rather than as an expense.
  • How Public Speaking Can Help You Dramatically Increase Your Business
    Speaking to groups gives you the opportunity to reach out and touch potential clients who might otherwise never cross your path and for you to get them into your marketing funnel so that they can begin to get to know, like and respect you and will ultimately buy from you. Here are ten steps to help you begin your public speakingcareer so that you can dramatically increase your business.
  • Top 10 Ways to Make Your Website Sell 24-7
    Are you one of the last remaining business on Earth without a website? If so, you are leaving lots of money on the table! A successful website is simply more than a pretty brochure -- it's one that will bring you qualified leads and sales and help you increase your bottom line. Here are ten strategies you can employ to make your website a selling machine for your company.
  • Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit
    Don't let your tradeshow experience break the bank in setup and materials fees, or in the time you and your employees invest in staffing the booth. There are ten steps you can take to ensure that your tradeshow experience is a resounding success and bring you many qualified leads.
  • 7 Deadly Sins to Avoid When You're the Guest Speaker
    Speaking about what you do is an incredibly powerful way of marketing a service business. There are a few simple steps you can take and mistakes to avoid so that you have a memorable presentation that makes your audience eager to hear from you again and again.
  • How to Beat the Mid-Winter Blues When You're Self-Employed
    The winter months can be hard to bear, especially when you're self-employed. When chaos or the winter doldrums overtake your life, there are a number of steps you can take to bounce back from the mid-winter blues.
  • Top 10 Steps to Creating a Successful Business Retreat for Self-Employed Entrepreneurs
    An Annual Business Retreat can be the most powerful thing you'll ever do for your business. Knowing where you're going and how Iyou're going to get there and developing the financial picture of that plan wasis incredibly empowering.
  • 5 Secrets to Building Business Relationships When You're an Introvert
    I've tried any number of ways to market my business: attending networking functions, joining professional associations, exhibiting at trade shows, just to name a few of my tactics. However, despite my best intentions, I've gotten little or no business as a result of my efforts. I know that part of the reason for a lack of return on my investment in these items is my poor follow-up with contacts I've made, but I think it goes a bit deeper than than.
  • 5 Secrets to Creating an Email Newsletter That Gets Results
    People have to know, like, trust and respect you before they'll decide to buy anything from you. The perfect way to begin a relationship with prospective clients is through your own email newsletter. Discover 5 secrets that I learned through the "school of hard knocks" that have helped successfully market my business through email newsletter publishing:
  • Top 10 Tools to TurboCharge Your Marketing
    Millions of small business owners are so busy with clients that they often push aside all marketing tasks, citing a lack of time. To "get the most bang for the buck" out of your marketing activities, try these 10 tools that will help you turbocharge your marketing:
  • Top 10 Tools to TurboCharge Your Business Productivity
    If I asked my clients about their most valuable commodity, without a doubt they would tell me that it's their time. Many are solopreneurs and are wearing the hats of CEO, CFO, Director of Marketing, Director of Sales, and IT Director, just to name a few. When they discover a product or service that helps them reclaim time, they feel they've hit the mother load, as time is money to them.
  • 10 Steps to Creating Your Small Business Disaster Plan
    As a solopreneur, what can you do to make your business disaster-proof? We seem to have an increased number of natural disasters like hurricanes, tornadoes, earthquakes, wildfires, mud slides, ice storms, blizzards, etc. that can potentially permanently close your business. Here are my ten secrets gained from a recent hurricane evacuation that helped me get my business back up and running quickly.

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