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Donna Gunter's Articles Display Category|Title|Newest|Oldest How to Create Your Marketing Funnel Online Creating a marketing funnel in which members of your target market can buy your expertise at several different price points will increase your exposure to larger numbers of your target market, ultimately bringing you more clients willing to go through the marketing funnel experience. The Solo Entrepreneur's Success Secret: Planning Time for Business Development Planning time to work ON your business, rather than IN your business, is absolutely crucial to the future growth and development of your business. Below is a proven time management strategy that will get you out of the client service rut and enable you to create the kind of business you truly want. How to Write Articles That Will Increase Traffic to Your Website Your target market needs your expertise. One of the quickest ways to demonstrate your expertise and increase traffic to your website is through writing articles. If you use the 10 strategies for article writing that I've outlined to write your articles, you'll start to see the traffic to your website increase in short order. 7 Steps to Creating Your Own Podcast Podcasting in an inexpensive marketing medium for solo service professionals that's taking the world by storm. Below are 7 steps to help you create a podcast to help you market your service business: 7 Features of an Effective Email Signature That Gets Results For online business owners, an email signature can be the least expensive yet most effective tool in your online business marketing toolkit. Why? Because it enables you to promote yourself and your business without any blatant advertising. In thie article you'll find 7 strategies for creating an effective email signature that will help you get clients online: How Solo Entrepreneurs Can Create Their First First Website for Under 100 Per Year Many solo service professionals don't have a great of time or capital to invest in a website. Most want something quick, easy and simple at the beginning. A brochure web site built by purchasing a hosting service that offers template-based website design will get you up and running quickly. Here's the process and technology needed to get you started on your first website: 10 Conversation Starters for Introverts Who Want to Network Successfully Networking as it's traditionally carried out is not the favorite activity of many introverts. What has made this process easier for me is that I find out as much as I can about the others with whom I speak by asking one of my 10 pre-designed questions, noted in this article. 10 Steps to Researching Your Competition Online Regardless of what business you're in, you have competition, or other businesses who are clamoring for the same consumer dollars as you. Creating your competitive intelligence helps you stay one step ahead of your competitors. It's essential to have an up-to-date picture of your closest competitors and what they are doing so that your company is remaining competitive and a major player in your industry. 10 Secrets to Asking for Effective Client Testimonials for Your Website Getting testimonials from happy clients helps you become more trustworthy in the eyes of your visitors. By implementing a testimonial request system and incorporating testimonials into both your online and offline marketing efforts, you'll create a two-fold effect of establishing credibility with new customers and inspiriting loyalty in current ones. 5 Internet Marketing Mindsets Required for Online Business Success Over time, independent service professionals become tired of trading time for money. They want to turn their website into a money-making machine but aren't sure how. There are 5 Internet marketing mindsets that are prerequisites for success in an online business. How to Create an HTML Newsletter (Ezine) An HTML newsletter that is published regularly is a great "stay-in-touch" marketing mechanism. Publishing your own HTML newsletter is not as tough as you might think. OUtlined below are 10 easy steps to get you ont he road to publishing your own HTML newsletter. How Effective Use of Pop-up Technology Can Help You Get More Clients Online Using pop-ups is an Internet marketing strategy that is incredibly effective. Some people report as much as a 50% increase of signups to their mailing list, for example, when they use a pop-up ad. This combination of new pop-up technology, along with a bit of Internet marketing savvy, can help you harness the power of your website to create a sure-fire strategy that will convert visitors into customers. How to Create Effective Autoresponders to Keep in Touch with Your Prospects Creating an effective series of autoresponders helps you begin to develop a relationship with prospective customers, showcase your expertise, and ultimately convert prospects into customers. The autoresponder enables you to send a personalized automated reply to customers via email 24/7 without any intervention on your part past the setup stage. Below I've listed the type of information you can include in your autoresponder series. 12 Steps to Creating Your First Info Product The creation of your first info product is a huge first step toward implementing multiple streams of income in your business. It means that you have something to sell prospective customers to "size you up" as they consider purchasing your services. It means that you can sell something 24-7 from your website that demonstrates your expertise. It means that you're well on your way to creating a passive revenue stream for your business. How to Create a Virtual Grand Opening Grand openings are held to generate good will and begin relationships with business colleagues, current clients, and prospective customers. Now, as the owner of a virtual business, you can foster that same good will by sponsoring a virtual grand opening for your new business or new website and get your new venture in gear. Below are some ideas to spice up your virtual grand opening/ribbon cutting: Putting the "Authentic You" in Your Online Business Do your prospective clients get a true sense of you when they read your brochure, peruse your business card, stumble across your web site, read your blog, or listen to your podcast? As a service business owner, one of your most unique selling propositions is YOU. Here's how I learned to integrate my true self into my own online business. 10 Ways to Re-purpose Your Content One way that you can work a bit easier in your online business is to re-purpose any articles or content you've written. This philosophy of "write once, use endlessly" has help me immeasurably over the years to expand my marketing reach further than I ever thought possible without having to create massive amounts of new content all the time. Below are 10 methods I successfully use to recycle my articles: How to Create and Profit from Your Own Article Directory The primary goal of Internet surfers is to find free valuable content that gives them a solution to a problem. An article directory is the perfect place to provide that relevant content, help you generate leads for your primary site, and make a few bucks from site advertising in the process. Here are the 10 steps you can follow to create your own article directory: How to Find Your Niche, Determine Your Ideal Client, and Target Your Market The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing becomes. Weeding out all those prospects who don't fit your niche, target market, or ideal client profile will leave you with a much better qualified pool of prospective clients. Here are 7 questions for you to consider in determining your niche, describing your ideal client, and finding your target market. What's Your "Talking Domain Name"? Just because you might have a long business name or use your given name as your business name doesn't mean that you have to use either of those names when you tell others what you do. Pick a domain name that is shorter yet memorable that you can use with great success in your publicity efforts, or a "talking domain name". Below are 5 strategies for effectively picking out your "talking domain name". How to Create Your First Blog Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides. Here are 10 simple steps you can follow to start blogging immediately: Ask One Question to Drive Traffic to Your Website Creating a value-added option like permitting your visitors to ask an important question is a very simple, inexpensive way to drive traffic to your site and help you sell products and services, develop relationships, and develop your expertise. Here are 7 steps you can follow to create your own one-page question website: 2 Free Email Marketing Secrets That Will Drive Traffic to Your Site Using an email address that contains your domain name and appending an email signature to all of your email correspondence are two free, easy and effortless ways to promote yourself, your website, and your products or services. Here's how you can incorporate these strategies into your email marketing: 7 Tips to Successfully Changing Your Email Newsletter Service Provider Switching your email newsletter list providers isn't easy, but sometimes it's the best move to make for your business. You'll create a smaller list of dedicated readers and open the door to add additional subscribers who are interested in what you have to offer. Here's 7 tips to make the changeover process easier for you: 7 Golden Rules of Online Customer Service Many times what we forget in this online world where so much of our customer service is automated is that, in the end, we're still doing business with other people. Do your customer service procedures create raving fans or send people away into the Internet black hole, never to be heard from again? To help you evaluate your online customer service, here are 7 standards you should consider: 6 Secrets to Online Business Building Success The Internet marketing industry and online business industry is fraught with fraud. Building a business online is neither easy or quick. It takes time and dedication to generate the kind of results you desire. Here are 6 lessons that I believe are the "real" secrets to successfully building an online business: How to Grow Your List and Make More Sales with Your Signature Teleseminar Conducting teleseminars for other people releases you from the responsibilities of marketing and promotion and registration involved with sponsoring a teleseminar. You are able to present my expertise to my target market from the comfort of my own home office. How can you add a signature teleseminar to your marketing mix? Here's my 10-step process for creating and profiting from your own signature teleseminar: 10 Key Questions to Ask to Unlock Your Expertise Many business owners wrestle with this notion of "expertise", feeling certain that they don't know enough to be looked upon by anyone as an expert.Your knowledge, likes and dislikes, and life experiences are all valuable keys to help you unlock your expertise. Here are 10 questions to ask yourself to help you assess your expertise: 6 Secrets to Designing an Effective Website Opt-in Form The one asset that is considered to be the gold in your online business is your email list. The best way to get people on your list is to create an effective opt-in form on your website. An opt-in form is a sign up form on a website that asks for key pieces of info, like email address and name, for example, in return for sending the visitor something of value. Here are 6 secrets to help you design an effective op-in form for your site:. 5 Essential Strategies to Make Online Selling Easier "Sales mentality" is the key to converting web site traffic into sales, especially if you're an online service professional. Have You Inventoried Your Intellectual Capital Recently? Starting a new business or changing directions? Capitalize on an often forgotten resource by taking an Intelliectual Capital inventory. 10 Steps to Creating Your Online Business Disaster Plan Don't run the risk of being caught unprepared for disasters! Use these simple 10 steps to create a disaster plan for your business. 7 Steps to Make Your Website Your Client Attraction Magnet Turn your website into an attraction magnet with these 7 simple steps! How to Make Raving Fans of Your Clients (and Create Your Best Referral Partners) Simple steps to keeping your product/service business marketing funnel filled with raving fans, or clients! How to Set Up an Online Affiliate Program to Sell Your Products and Services Generate sales with the magical efforts of an Affiliate Program for your products or service business. Just Sit There and Do Nothing Relaxing can be tough for a Type A personality, even on vacation. Sometimes, just sitting there and doing nothing brings the best rewards for your life and business. Conducting Your Online Business Checkup Is your life exactly what you want right now? Use these simple 6 steps to evaluate your online business and develop an action plan to get where you want to be! How to Use Your Website to Disqualify Your Prospects Decide who your target market is and go for it with these simple steps. Master Time Management with One Question Use this simple queston to discern what's important and what's not! Increase Your Profits by Waiting for the Right Client Don't just "settle" for any client; have patience and wait for that client who sparks your passion! How to Double Your Opt-ins by Adding a Hover Ad to Your Site Increase your website opt-ins by creating a hover ad with a clear call to action using these simple steps. Grow Your List with an Effective Client-Capturing Device Implement these 8 simple strategies to grow your list by ensuring your "client-capturing" device is effective! 7 Strategies to Drive Local Traffic to Your Website Implement these 7 local search strategies to attract local clientele, with minimal effort! How to Write a Killer "How to" Article in 7 Easy Steps Writing and submitting articles to online article banks and directories is an effective strategy for growing your online presence and demonstrating your expertise. Use these 7 simple steps to get started! How to Sell and Market Your Ebook in 10 Easy Steps Successfully market your ebook with these 10 simple steps... The Secret of Customer Appreciation Stand out of the crowd strategy for showing appreciation to your valued customers. 7 Steps to Creating Info-Packed Teleseminars From Your Articles Turn your articles into profit generating teleseminars using these 7 simple steps. Article Marketing: 15 Secrets to Repurposing Your Articles to Work for You Again and Again Turn your articles into a profit generating proposition by using these simple 15 steps. 10 Essential Questions to Ask Your Target Market Define your target market and watch your business quickly grow! 28 Essential Sites to Help You Invest in Yourself and Your Online Business Gain expert insight & advice to small business marketing techniques by becoming familiar with these 28 resources. 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