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Donna Gunter's Articles Display Category|Title|Newest|Oldest 10 Steps to Creating Your Small Business Disaster Plan As a solopreneur, what can you do to make your business disaster-proof? We seem to have an increased number of natural disasters like hurricanes, tornadoes, earthquakes, wildfires, mud slides, ice storms, blizzards, etc. that can potentially permanently close your business. Here are my ten secrets gained from a recent hurricane evacuation that helped me get my business back up and running quickly. Top 10 Tools to TurboCharge Your Business Productivity If I asked my clients about their most valuable commodity, without a doubt they would tell me that it's their time. Many are solopreneurs and are wearing the hats of CEO, CFO, Director of Marketing, Director of Sales, and IT Director, just to name a few. When they discover a product or service that helps them reclaim time, they feel they've hit the mother load, as time is money to them. Top 10 Tools to TurboCharge Your Marketing Millions of small business owners are so busy with clients that they often push aside all marketing tasks, citing a lack of time. To "get the most bang for the buck" out of your marketing activities, try these 10 tools that will help you turbocharge your marketing: 5 Secrets to Creating an Email Newsletter That Gets Results People have to know, like, trust and respect you before they'll decide to buy anything from you. The perfect way to begin a relationship with prospective clients is through your own email newsletter. Discover 5 secrets that I learned through the "school of hard knocks" that have helped successfully market my business through email newsletter publishing: 5 Secrets to Building Business Relationships When You're an Introvert I've tried any number of ways to market my business: attending networking functions, joining professional associations, exhibiting at trade shows, just to name a few of my tactics. However, despite my best intentions, I've gotten little or no business as a result of my efforts. I know that part of the reason for a lack of return on my investment in these items is my poor follow-up with contacts I've made, but I think it goes a bit deeper than than. Top 10 Steps to Creating a Successful Business Retreat for Self-Employed Entrepreneurs An Annual Business Retreat can be the most powerful thing you'll ever do for your business. Knowing where you're going and how Iyou're going to get there and developing the financial picture of that plan wasis incredibly empowering. How to Beat the Mid-Winter Blues When You're Self-Employed The winter months can be hard to bear, especially when you're self-employed. When chaos or the winter doldrums overtake your life, there are a number of steps you can take to bounce back from the mid-winter blues. 7 Deadly Sins to Avoid When You're the Guest Speaker Speaking about what you do is an incredibly powerful way of marketing a service business. There are a few simple steps you can take and mistakes to avoid so that you have a memorable presentation that makes your audience eager to hear from you again and again. Top Ten Ways to Get Qualified Clients from your Tradeshow Exhibit Don't let your tradeshow experience break the bank in setup and materials fees, or in the time you and your employees invest in staffing the booth. There are ten steps you can take to ensure that your tradeshow experience is a resounding success and bring you many qualified leads. Top 10 Ways to Make Your Website Sell 24-7 Are you one of the last remaining business on Earth without a website? If so, you are leaving lots of money on the table! A successful website is simply more than a pretty brochure -- it's one that will bring you qualified leads and sales and help you increase your bottom line. Here are ten strategies you can employ to make your website a selling machine for your company. How Public Speaking Can Help You Dramatically Increase Your Business Speaking to groups gives you the opportunity to reach out and touch potential clients who might otherwise never cross your path and for you to get them into your marketing funnel so that they can begin to get to know, like and respect you and will ultimately buy from you. Here are ten steps to help you begin your public speakingcareer so that you can dramatically increase your business. How to Hire Some Help (a Virtual Assistant) and Give Yourself a Raise Whether you're just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting, and you wonder, "How can I bring in someone else when it's just going to increase my expenses?" You need to make the shift to seeing this cost as an investment in your business, rather than as an expense. 6 Secrets to Preventing Email Overload Email can be both a blessing and a curse. The immediacy of the communication provided by email is wonderful, but your workday can easily be spent trying to combat all of the spam and viruses that accompany your email. Here are 6 quick tips that I use to help me better manage my email. 10 Strategies for Getting Results from Joining Professional Associations Before breaking your bank by paying for membership dues to professional associations, keep in mind a few essential strategies with which to evaluation your membership in various groups as a way to build your business. How to Provide Exceptional Solutions - Not Just Service - to Your Clients Your clients are busy. Anything you can do to save them money, time, or energy will engender their lifelong loyalty to you. Stretch a bit and begin to provide solutions to your clients rather than just your service, and they'll become your most vocal referral agents! Top 10 Ways to Market Your Website Offline In our quest to have the best online presence, we often forget to use more traditional means to get the word out about our website. I've come up with 10 simple, off-line marketing strategies that will help you get your website noticed! What Business Are You In? Many times we are not in the business that we think we're in, and shifting that mindset may make all the difference in the success of your venture. Take a look at how you help your clients and determine if you're in the "right" business and are marketing yourself accordingly. How to Turn Your Failure Into Success Sometimes in life, the events that we look upon as failures are the gateways to our greatest successes. Top 10 Features of a Shopping Cart That Will Make You Money Online A full-featured shopping cart program can make all the difference in helping you achieve your sales goals in your online business. I've come up with 10 essential features that your shopping cart should offer so help you make money online. Does Work-Life Balance Really Exist? If you look at almost any issue of nationally published women's magazines, you'll find article upon article trying to convince American women that they can have both a brilliant career/business and a marvelous family life and not suffer in the process. I'm not sure work/life balance is possible in the way that most women want it to be. Seven Strategies for Creating a Successful Mastermind Group Creating a mastermind group can dramatically leverage the success of each participant in such a group. Below are seven factors you need to consider when creating your own mastermind group. Top Seven Strategies to Help You Market Your Local Business Online and Market Your Virtual Business Using the Internet to find local businesses has now become mainstream, and will only continue to grow as today's children and teens, who have been online almost all of their lives, become adults. If you have a brick-and-mortar business, you may be losing business if you don't have a website or your website doesn't contain enough information to help someone decide to do business with you. How to Maintain Your Business and Your Romantic Relationship without Losing Either Being in love and running a business don't have to be mutually exclusive. Both endeavors are hard work, and if you forget that point, you can lose one or the other in a flash. Here are some things I've learned through the school of hard knocks that's helping me maintain this relationship, as well as run a business, without losing either. Top 10 Reasons Submitting Articles Helps You Find Clients Online Are you spending too much money, time and energy in promoting your website and having lackluster results? Submitting articles is a low-cost way to increase the traffic to your website and enable you to find more clients online. How to Sell Your Expertise Over and Over Again If you're a service business owner, you have only so many hours in the day. Instead of trying to work with many clients one-on-one, replicate yourself and your knowledge by taking what you know and re-purpose and re-package it into into multiple profit centers. How to Leverage Your Expertise with Teleclasses and Teleconferences Teleclasses and teleconferences are a great way for people to get a "taste" of what you have to offer without any great expenditure. Many self-employed service professionals use free teleclasses as a marketing tool so that participants can get to know them, or as an introduction to a fee-based course/program that they're selling. How to Leverage Your Expertise with Tips Booklets If you've been thinking of writing a book, and feel that project to be overwhelming, a tips booklet can be the vehicle to become a published expert, instead. The publication of a tips booklet will help you promote your product or service, distribute value-added products, generate additional revenue, or become an established expert in your field. 10 Deadly Website Mistakes Made by Service Business Owners, Part 1 Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are the first 5 mistakes to avoid: 10 Deadly Website Mistakes Made by Service Business Owners, Part 2 Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are 5 more mistakes to avoid: Top 10 Indicators that You Need Help in Your Business When you first started on your self-employment adventure, you could easily handle much of the day-to-day aspects of running your business yourself. However, once you've been in business for a year or two, the pressures mount and your amount of free time decreases dramatically. If you think you can do it all alone, you're sadly mistaken. Here are 10 indicators that you might need some help in your business: Successfully Self-Employed: How to Create a Lifestyle Rather Than Just a Living "Small is beautiful" is a novel concept of running a business.. What I discovered in my journey of business creation was that I was creating a lifestyle rather than a living. If you've been sitting on the fence, with those dreams of self-employment floating by just out of reach, here are 7 strategies to consider if you'd like to create a lifestyle, rather than a living, for your life: 7 Effective Strategies to Get More Clients Online How can you get 97% of your clients with no face-to-face contact, using primarily online marketing strategies as a way to fill your marketing funnel? If you are fighting your "inner introvert", there are 7 effective strategies to build relationships virtually with people and fill your client roster: How to Put Your Needs First and Not Sweat the Small Stuff Most people spend too much time worrying about things that don't really matter. When their time is consumed by this, they have little time to spend on what does matter in their lives. Here's an engaging story about time management to help you get your needs met. 7 Strategies to Choosing an Effective Domain Name Your domain name is the beginning of the establishment of your presence online, The process of picking the "right" domain name takes some time and thought so that the domain name serves you well into the future. Here are 7 strategies you can use to pck an effective domain name: How to Make More By Working Less How often do you take a break? When you're stuck or feeling overwhelmed, do you continue to plug away, becoming increasingly frustrated and stuck and not accomplishing anything, and then become resentful? All work and no play makes Jane a dull girl. I've discovered that if you want to make more, you should work less. 7 Signs That It's Time to Fire a Client What happens to your business when you keep clients that are not a good fit? All of your time and energy is drained in serving these clients, you lose any enthusiasm you ever had for your business, and you no longer have the time or desire to go out and market yourself and continue to fill your client roster. Check your client roster against these 7 signs -- is it time for you to shake out your client roster? How to Create Your First One-Page Sales Web Site One-page web sites (also called one-page sales letter web sites or mini web sites) have only one purpose -- to sell a product. Completing a one page web site won't happen overnight. However, with a bit of research, great copywriting, and a marketing plan in place, a one-page web site can easily become a profit center for your business. How to Build Your Personal Marketing Swipe File Don't try and keep all the info that you read in your head. Create your personal marketing swipe file and use 3 key orgaizationsal tools so that you can find these important references anytime you need them. Top 7 Strategies to Build Trust in Your Online Service Business Giving your visitors confidence that they can trust what you do and say is one key to success in the online world. There are 7 prime strategies you can use to eliminate the barriers in doing business with you and set visitors on the path of getting to know, like, respect and trust you. . How to Find Your Target Market Online Many business owners are looking for their target market in all the wrong places. Worse yet is the business owner whose target market is "everybody". Doing your target market research ahead of time will save you a great deal of grief and headache. There are seven great research tools I recommend that are available online for you to research your target market. The Key Ingredient in Client Satisfaction: Underpromise and Overdeliver If you operate a small service business, your word is your bond with your clients. A client might tolerate a broken promise here and there for a very good reason, but if the broken promises continue, the client's trust in you will be lost, and in very short order you will lose the client. Try the underpromise and overdeliver strategy -- it's a win-win situation for both you and your clients. Using eCourses to Leverage Your Expertise Online As a service provider, you have only so many hours in the day to work with your clients, yet there are still hundreds and hundreds of people in the world who could really use the knowledge and expertise you hold about the service you provide. Enter the eCourse. eCourses are a timed-released format of delivering valuable information to your customer base via email. How to Reinvent Your Business in 7 Easy Steps Have you ever wondered what it would be like to start all over again in your business and your life, knowing what you know now, but with a completely clean slate? If you want to renovate and reinvent your business from the ground up, here are the 7 steps I suggest you consider as you determine what's next. 10 Steps to Creating Your Internet Marketing Plan If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Here are 10 steps to creating a viable Internet Marketing Plan for your service business. 10 Offline Tightwad Marketing Strategies to Help You Get More Clients Tightwad marketing is the art of doing more with less, or using your creativity instead of your checkbook to get the word out about your business. Even though the saying, “If you build it they will come” worked for Kevin Costner’s character in the movie, “Field of Dreams”, life doesn't often imitate art. 7 Lessons in Successful Self-Employment from "Weeds" The edgy Showtime television suburban satire, "Weeds", holds a whole host of lessons on business building for the self-employed. Wiidowed soccer mom, Nancy Botwin, agonizes how she'll support her family and discovers the lucrative income in being the local neighbor pot dealer. Watching her start and grow her business is like reading an entrepreneurial textbook on mistakes to avoid as a business owner. 15 Proven Strategies to Grow Your List Your email newsletter list is your gold mine because it's filled with subscribers who already know something about you. Growing your list takes time. Better to have well-qualified prospects on your list who are truly interested in what you offer than a large list of people who never read what you write. Here are 15 strategies I've used over the past 5 years to get subscribers to my email newsletter list: How to Get More Clients from Online Discussion Lists and Forums Becoming a regular participant in just a few relevant online discussion lists or forums can be a very effective way to get more clients online. Follow the list/forum rules, share what you know, have a great offer in your email signature, and watch the new visitors come to your web site, subscribe to your blog or email newsletter, and ultimately become new clients. Top 10 Ways to Have an Online Sale If you need money quickly or want a surefire way to increase your cashflow, it's time to throw a sale.Take a look at what types of sales make sense for you, get out your calendar, and integrate them into your marketing plan. If you have a good sense of when cashflow is tight, a planned sale should significantly boost your revenue. How Self-Employed Professionals Can Defeat the Fraud Factor There is almost always something that holds an independent service professional back from either getting his/her business started or ramping it up to full capacity and keeping it there. I call it the "Fraud Factor". Below are 6 symptoms of the "Fraud Factor Syndrome" and how self-employed service business owners can defeat the "Fraud Factor". [1] [2] [3]	Publish for Free Sign Up For Free Learn More Please Support Our Sponsors Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login U Publish Store Publishers Article RSS Feeds Link to Us Contact Us More Link to Us Privacy Policy Terms of Service Submission Guidelines Popular Articles Article Aids We Recommend SubmitYourArticle iSnare Article Marketer Published.com Article Directories Word Count Utility Search U Publish by: Title Author Keyword

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