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Dean Cipriano's Articles

  • Better To Be Dumb And Persistent Than Intelligent And Patient
    You can know something so well that you become close-minded...while something that has never worked in the past may now work under new conditions. But you can become blinded by your own knowledge and not even realize it.
  • Color Can Instill Trust
    Years ago a major US company wanted to find out how different colors affect the human psyche. They found out that little things that instill trust.
  • How Marketing For Life Insurance Leads Is Like Crabbing
    What does crabbing have to do with a life insurance business? Well it's just like marketing for life insurance leads.
  • How to Use Systems to Maximize Your Life Insurance Leads
    What it all boils down to is this...if you ever want to have total control over your life and have the freedom to come and go as you please...and not be a slave to your business...you MUST have systems in place.
  • Life Insurance Agents & the WOW Experience!
    How many times have you found yourself saying WOW due to an experience provided through a business? You see, if a company "WOWs" you even with little things, you are more likely to tell other people how great they are and that they should try them out.
  • Spin a Big Web to Get More Life Insurance Leads
    The reason that you see more spider webs in the winter is because there are fewer bugs for them to catch. The spiders have to work harder to get the same results they were getting in the summer. This natural phenomenon reminds me of my business.
  • The Power of A Publicity Stunt in a Marketing Plan
    A sluggish career, can get a boost from a stunt. Now I'm not suggesting that you run around naked...but you may very well want to consider what you might want to do, as a publicity stunt or "big" marketing gimmick, to grab a lot of attention.
  • The Power of Titles in Marketing
    Having the right title can serve you, and your life insurance business well. If you ever intend to put a title on anything, consider its purpose. Think about the message you want it to convey.
  • We Shall All Hang Together Or Surely We Shall All Hang
    Now I know you have all heard that saying before. That was one of many great quotes from one American that I admire greatly, Benjamin Franklin. I'm not sure when he said this for the first time, but my guess is it was probably first stated on September 5, 1774. On this September day, the first meeting of the First Continental Congress was held in Philadelphia.
  • Why Do Some People Always Seem To Succeed?
    You know what I'm talking about. You know a few people who almost always seem on top of the world. Financial pros who make a lot of money, for example.

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