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David Richard's Articles

  • A Little Bit About Vodka
    The idea of the purest, cleanest vodka is one of the biggest marketing ploy’s going. Every company is advertising triple distilled or quadruple distilled, and so on, to give you the impression that the vodka is the best distillate possible. Some companies even make the gimmick go to six or seven times distilled! So what makes one vodka special and another one not so special? What would be the best way to make an ultra elite vodka? Why does all of this matter? I’m not quite sure, but vodka is the number one selling spirit and prices for a bottle are climbing to the levels of single malt scotch and fine cognac. The majority of this is marketing, but image is everything, so it seems.

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