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Dana Wallert's Articles

  • Common Sense - The Missing Link in Online Business
    In today's world of SEO and SEM, its easy to overlook the one element that a lot of web design lacks---common sense!
  • The Law and Order Approach
    It’s almost a given that at any time in the United States and around the world some form of Law and Order can be seen on television. The show’s creators have done a tremendous job of franchising this brand. So what can we, as entrepreneurs and small business owners, learn from this example?
  • Your Unsung Hero, Your Assistant
    Whether you call them your administrative assistants, your secretaries, your executive assistants or your right hand person, do you realize how much they really contribute to your business?
  • Snakes On A Plane: The Ultimate Headline
    When it comes to article marketing, we’re all searching for that perfect headline. It has to be something catchy. You want it to be unique. You want it to leave people wanting to read your article.
  • Harnessing Your Inner Used Car Salesman
    The highest achievers in sales often are those who have mastered tight rope walking. Now, of course, I don’t mean literally tight rope walking! However, the best salespeople are those who can reach the perfect balance between empathy and genuine interest in the customer and having that killer instinct.
  • Article as WMD's: Weapons of Mass Distribution
    Article marketing is a fairly new, very effective internet marketing tool that allows you to promote yourself, your product, website or service. But, this seemingly simply marketing technique can have explosive results!
  • Interview with a Vampire - The High Cost of Recruitment to the SBO
    Many small business owners and entrepreneurs don’t anticipate how much the actual hiring process can cost them in both cash and time. It can really suck them dry of their resources!
  • Welcome Back to Your Life - Outsourcing and the Entrepreneur
    For entrepreneurs, balancing their personal and business lives can be a difficult juggling act. Learning to let go and delegate some of their responsibilities can be a much needed relief.
  • The Golden Rule of Customer Service
    Can the simplest life lessons apply to our sales careers?
  • The Pretty Woman Theory
    Each initial contact we make with a prospective customer can make or break not only that sale, but potentially dozens more.
  • The Importance of the "Human Touch" in the Virtual Marketplace
    When working in a online setting, its easy to forget that our clients are humans not other machines!
  • 5 Steps to Becoming a Virtual Assistant
    So you’ve decided you want to start working at home and starting your own business. Now, you’ve heard about being a virtual assistant and thought “I could do that!” Now what?
  • The Madonna Approach to SEM
    What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.
  • The Green Eggs and Ham Theory
    Sometimes product name recognition isn't enough. A lot of small business owners make the mistake of rushing into site marketing without enough analysis of the possible consequences.
  • Virtual Assistants, Actual Savings
    One of the major reasons to consider hiring a virtual assistant is the cost factor. Virtual employees equal big savings to small businesses.
  • Outsource Your Hiring Process
    More small businesses and hiring managers are choosing to outsource some or all of their hiring process. Hiring a "virtual hiring manager" allows them to focus on their ongoing responsibilities and have piece of mind that an experienced person is going to direct to them the most qualified individuals for their open positions.
  • Not Your Mother's Retail
    A unique look at the generic world of scripted retail sales.
  • Small Business Growth With Less Risk
    Instead of diving in head first by hiring an employee, small business owners can "test drive" their ideas by hiring a virtual assistant.
  • Outsourcing Without Upsetting Lou Dobbs
    With all the negative attention outsourcing American jobs to other countries has received lately, how do you describe your business that depends on other companies outsourcing locally?
  • Virtual Barn help?
    Virtual assistants can be a lifesaver to busy equestrian professionals.
  • Hiring A New Assistant?
    Should I hire a new administrative assistant? What are my other options?

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