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Curtis Bingham's Articles in Business

  • Gaining Critical Insight to Grow Your Business
    Declining prices and margins. Decaying sales. Unprofitable customers. Lackluster market performance. Does your company suffer from these maladies? You will if you don't understand your customers—what they need, want, and most especially, what they are willing to pay for. The only way to guarantee increased revenues and more profitable customer relationships is to center strategic decision-making o
  • The Savvy Customer
    Shortest time to market no longer cuts it. Nor does lowest cost. And excellent customer service is now expected. As the old rules for achieving competitive advantage fade away, what can be done to secure customers and vanquish competitors? Increasingly the only true, sustainable competitive advantage is intimate and thorough understanding of customer needs.

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