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Craig Broadbent's Articles

  • Choosing The Best Keywords To Drive Traffic To Your Website
    Getting a website to appear in the first page of search engine results is a common goal for most webmasters, yet few possess the skills to actually achieve it. There are many steps to take in order to be found for terms related to your site, and taking your time to research the best possible phrases for your site is an important step on the ladder.

    Many webmasters make the mistake of assuming that a ranking for one generic term related to their site will turn their website...
  • Optimising Your Framed Site For Search Engines
    One method that web designers can use to design and structure a website is to use frames. However, if your web site utilises frames then you could have major problems getting indexed in the search engines. Although site design using frames has become less prominent with the rise in popularity of CSS, there are still sites out there utilising framesets. But there are ways to sidestep the problem.

    In the past, frames were considered a great way for site designers to quickly ...
  • How To Ensure The Search Engines Find Your Website
    One of the most fundamental aspects of search engine optimisation (SEO) is ensuring that the pages within your website are as accessible as possible to the search engines. It's not only the homepage of a website that can be indexed, but also the internal pages within a site's structure. The internal pages of a site often contain important content such as products, services or general information, and therefore can be uniquely optimised for related terms. As a result, easy acc...
  • Can You Survive Google's Jagger Update?
    Google recently carried out a major update on its ranking algorithm, dubbed "Jagger" by the SEO community. Many webmasters have been left scratching their heads, wondering why their websites are no longer appearing for search terms they previously ranked well for and gained traffic from. So what can you do in the aftermath of "Jagger", and how can you safeguard yourself from future updates?

    First, a little bit of history. What is a Google algorithm update?

    Google, lik...

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