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Craig Allen's Articles

  • Ten Top Memorable Corporate Gifts
    As a change from Top 10 Tips this month we thought we’d list the 10 most memorable promotional gifts (seasonal or otherwise). So, we asked around the great and good in the industry and came up with the following top ten gifts.
  • Top 10 Tips on Specifying Promotional Pens
    Top 10 Tips on Specifying Promotional Pens -- Stuart Warne is the UK Channel Sales Manager for Newell Rubbermaid CG&PP (formerly Sanford Brands) - Europe’s largest manufacturer of pen brands to the promotional and incentive industry with 1 in 5 pens used in Europe being a Newell pen.
  • Choosing the right supplier for your event
    Experiential maybe the latest marketing buzzword, but behind every great experience lies a great supplier. They may not grab as many headlines as the agencies or brands organising the events, buy they are every bit as important to a successful outcome. Whether it’s lighting, sound, audio visual, construction, cleaning, waste management or catering companies, it pays to make sure you’ve got the bes
  • Branding the stand
    It seems a long time since companies simply used adverts to announce the launch of a new product or service or when the name on a given shop front was there simply to tell the customer who was trading inside. Nowadays you apparently need to be establishing a brand if you are to have any chance of commercial success.
  • How to succeed in the summer conferencing season?
    It is hardly surprising that a significant number of companies or organisations opt to play host when the weather improves. Indeed, as delegates due to head to California for the Apple's sold-out worldwide developers conference (WWDC) would testify, the prospect of heading out of a meeting or seminar to network or socialise in the sun is an appealing one, certainly more so than enduring a weekend
  • In Any Event - Event Organisation Tips
    Do you organise weddings? Are you a conference organiser? Do you organise special events? Or, are you quite simply an events organiser? In one sector of the events industry a debate is going on about what exactly we should call ourselves and our events.

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