A Matter Of Trust: Protecting Your Customers' PrivacyConveying trust to shoppers is critical to any online business, but especially to small businesses that lack the recognizable names and familiar brands of large retail chains Thirty-five percent of online shoppers say they're less willing to purchase from small, unknown e-businesses for fear that their personal information will be misused
Everybody's Doing It: 5 Reasons You Should Have An EBay StoreTesting the Waters
If you've ever dreamed of quitting your job and going into business for yourself, you may have considered online retail But opening your own web site is quite an undertaking - you'll need to acquire a domain name, integrate shopping cart software, design your web pages, optimize your copy, and the list goes on
The New Face Of Advertising - Drawing Customers To Your Site With Interactive MarketingWhat is Interactive Marketing
You're most likely familiar with the popular pay-per-click advertisements that many E-Biz owners employ - you may even use them yourself
Good Clicks, Bad Clicks: Recognizing The Signs Of Click FraudSearch engine marketing is a billion dollar industry - but click fraud poses a threat to search engine companies and online marketers alike Pay-per-click ad campaigns are a fairly simple concept: advertisers bid on popular search keywords and pay the search engines each time a user clicks on their ad
What A Supplier Wants - How To Ask For Wholesale AccountsYou wouldn't think of going to a job interview unprepared - you'd never get called back Yet many E-Biz owners approach wholesalers and manufacturers without any preparation at all
Shopping With Uncle Sam - A Breakdown Of Government AuctionsA Retailer's Bargain Paradise
You've probably heard about the amazing deals you can find at government auctions - the planes, trains, and automobiles your uncle's neighbor's cousin picked up for a song
Our Town â€' Sourcing Products LocallyGet Creative with Community Resources
If you've ever picked up a trinket for $4 at a yard sale and sold it for $65 on eBay, you know how exciting translating your treasure hunts into cash can be But yard sales are not your only local source of goodies
10 Tips To Increase Your Search Engine RankingsThe Basics of Optimization
Many online sellers get frustrated with search engines regularly changing algorithms But there are basic principles that haven't changed through the years
How To Build Your Online Consignment BusinessGet the Word Out
Consignment is a simple concept - taking other people's products and selling them for a percentage of the sale According to renowned eBay PowerSeller Skip McGrath, of http://SkipMcGrath
6 Signposts Of Successful Product Selection And Selling - How To Build A Winning E-BizGetting started on eBay can be overwhelming for the newcomer who has no idea where to begin That's why it's helpful to look at those who have built successful businesses in this venue
Branding Your E-Biz - Creating A Name Your Customers TrustIf you want customers to spend money with you online, you have to make them feel confident they're dealing with a legitimate business They're giving you their personal information, as well as their credit card number
Knowledge Is Power - Using EBay Market ResearchNew eBay retailers are often overwhelmed with all the choices they have to make - what to sell, what to charge, how to list an item Thankfully, there are numerous tools available to answer those questions
5 Benefits Of Using Feeds - How Feeds Can Help Your E-BizWhat's a Feed
Feeds are a way of sharing content
What's Affiliate Marketing?... Forming Marketing PartnershipsAffiliate marketing is advertising for someone else in exchange for a cut of the sales you generate You're sharing your traffic for a price
Must-Do's For The Holiday Selling Season - How To Cash In On The Busiest Retail Season Of The YearThe holidays are a great time to be a retailer - sixty percent of all retail sales are made during the holiday season Millions of new online shoppers make their first Internet purchases during this season, and their experiences there can either erase their hesitancies about online shopping, or reinforce them
Tax Tips For EBay Sellers - Turning Personal Expenses Into Business ExpensesFew people realize that starting a side-business on eBay is actually a great way to save money on your taxes The trick is to make sure you're putting all the additional expenses you incur against your additional income
Marketing With RSS Feeds - Creating A Direct Link To Your CustomersWhat's an RSS feed
Due to the overwhelming amount of spam on the Internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information
Merchant Accounts 101: Understanding Their Role In Your E-BizWhat a Merchant Account Is
A merchant account is one piece of your whole payment solution: in its simplest terms, it's a bank account that allows your E-Biz to accept online credit cards and e-checks At a specific time each day, your merchant account bank receives that day's completed transactions
How To Make Your Family And Friends Your Investors - Minimizing The Risks Of Personal LoansMost people don't realize that over half the businesses in America are financed by money from family and friends The truth is that everyone relies on their circles when they have nowhere else to go
Internet Seminars: The Good, The Bad, And The UglyFinding Quality Seminars and Avoiding Scams
Internet seminars can be a valuable tool for your E-Biz: they give you opportunities to network and meet new contacts in your industry You can learn a lot about how to improve your business and run it more efficiently
What's A Blog And Why Should I Have One? - Using Blogs To Generate BusinessMost everyone on the Internet has, at some point, run across blogs Blogs are simply Internet journals, recording whatever happens to be on a writer's mind at a given moment
4 Rules For New Entrepreneurs - Practical Tips For Starting RightIt's a great time to be an entrepreneur - in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly
Creating A Web Site That Sells - How To Keep And Convert VisitorsDesigning a good sales web site can be the difference between losing a visitor and making a sale You've got ten seconds to capture a visitor's attention and convince them to stay - that's how long it takes the average user to decide to keep reading, or move on
Legal And Tax Strategies For The Online Retailer - Protecting Yourself And Your AssetsWhen you open an E-Biz, it's important you remember that it really is a business and approach it as you would any other business Don't just jump in and start selling
Email Marketing For Your Small Business - Selecting The Right ServerThere are many different methods for promoting your business online, but the email campaign is still one of the most effective
Weighing Your Options
For email, you have three choices of software, each with distinct benefits and drawbacks
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