Cathy Goodwin's Articles in Internet Marketing

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Website Marketing: Attract More Clients From A Wake-Em-Up Special Offer You’re a service business, such as a coach, accountant, consultant, speech coach, office organizer or virtual assistant. A prospective client lands on your website. “Nice site,” she says, nodding approvingly. “Great logo.” So she looks for a Call to Action: "Click here and get a Free Report." And you offer one. 101 things a coach [accountant, consultant, speech coach, office organizer or virtual assistant] can do for you. Yawn. At that point, your prospect deci... 5 Tips To Discourage Tire-Kickers And Attract Serious, Paying Clients Do you feel that you're wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers -- but leave their credit cards behind. Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, articles and more. But soon I was forced to confront the reality of opportunity cost. While I was chatting happily with the freebie-seekers, I lost the opportunity to update m...

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