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Bob Bastian's Articles in Internet Sales

  • Butterfly Marketing: A Case Study On How To Sell A $997 Product As Hot As Pancakes
    What you're reading right now is an unauthorized case study of the Butterfly Marketing campaign, from its early stages to its eventual launch, all the way to its astonishing sell out. In the paragraphs to come, we will analyze the reasons why the Butterfly Marketing campaign became a huge success, the strategies that were employed and the secret tactics that were revealed in the process.

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