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Bill Zipp's Articles in Small Business

  • How to Set a SMART Goal, 5 Simple Steps
    I have set a lot of stupid goals in my life. Goals made in the rush of excitement with little thought to how they were going to get done or how they fit with the other priorities of my life. Goal setting, however, is still an important part of my life. But a certain kind of goal setting, SMART goal setting. Goals are SMART when they are Specific, Measurable, Achievable, Relevant to current busines
  • Four Keys to the Power of Positive Praise
    The carrot and the stick have proven to be poor motivators because they do not move people from within. Positive input, encouragement, and genuine appreciation, however, communicate to people their value and worth and motivates them from the inside out. When provided on a regular basis, work becomes a place people enjoy coming to instead of just putting in their time.
  • Enjoy Owning Your Own Business Again! Break the Death Grip of Delegation Dysfunction
    Delegation dysfunction plagues most small businesses. Here’s how it works: You give something to someone else to do. They put it on the bottom of their pile. You check on it and discover that it’s not done. You press them on it, and it finally gets done. But it’s not done right and you end up doing it yourself. That is the definition of dysfunction! A real nightmare, NOT the dream you had when you
  • Don't Advertise! Answer These Three Questions FIRST
    When it comes to advertising, most small businesses are like a house without a foundation. Instead of doing the groundwork necessary for success, they go out and build their building: advertising here, advertising there, with varying degrees of success. Thousands and thousands of dollars later, they have no idea if any of this expensive advertising had any impact at all.
  • 4 Secrets to Building a Better Business AND a Better Life
    It’s the ultimate dream! Owning your own business, being your own boss, making lots of money. It’s why you decided to start your own business. For most, however, the dream becomes a nightmare. In 2004 there were 572,900 small business births in the United States and 554,800 deaths, a business mortality rate of 97%. The human cost of this statistic is even more staggering: families, friends, person

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