General Categories Arts and Humanities Automotive Business Computer Family and Home Finance Food and Drink Health and Fitness Internet Legal Politics Recreation and Sport Reference and Education Reviews Self Improvement Society Technology Travel and Leisure Writing All Categories More Link to Us Privacy Policy Terms of Service Submission Guidelines Search uPublish.info opens in new window	Bill Zipp's Articles Display Category|Title|Newest|Oldest Don't Advertise! Answer These Three Questions FIRST When it comes to advertising, most small businesses are like a house without a foundation. Instead of doing the groundwork necessary for success, they go out and build their building: advertising here, advertising there, with varying degrees of success. Thousands and thousands of dollars later, they have no idea if any of this expensive advertising had any impact at all. The Art of the Heart: Creating Exceptional Customer Experience People come to businesses today with dramatically different expectations than they did even a few years ago. They don’t want an ordinary product or run-of-the mill service, they want an experience. And it is the experience that keeps customers coming back again and again and again, or the lack of it that drives them away. How to Keep Your Cool in Conflict, 3 Powerful Steps I have seen talented, gifted, and brilliant leaders do the same thing to their business, multiply all its incredible potential times zero, by failing to do one thing: keeping their cool in conflict. Angry words and emotional outbursts may feel good at the time, but they destroy our relationships with people. And it is people, energized, empowered, and inspired people, who bring us the success we s Four Keys to the Power of Positive Praise The carrot and the stick have proven to be poor motivators because they do not move people from within. Positive input, encouragement, and genuine appreciation, however, communicate to people their value and worth and motivates them from the inside out. When provided on a regular basis, work becomes a place people enjoy coming to instead of just putting in their time. Get Off the Sales Rollercoaster Forever! Effective selling is about finding the specific steps of action that apply to the customer you are trying to reach and taking those actions over and over and over again. That is what I have learned about sales. If I can clearly identify the people who are most likely to use my products and services and reach out to them in a consistent, systematic way, success is possible without selling mysoul. How to Set a SMART Goal, 5 Simple Steps I have set a lot of stupid goals in my life. Goals made in the rush of excitement with little thought to how they were going to get done or how they fit with the other priorities of my life. Goal setting, however, is still an important part of my life. But a certain kind of goal setting, SMART goal setting. Goals are SMART when they are Specific, Measurable, Achievable, Relevant to current busines 4 Secrets to Building a Better Business AND a Better Life It’s the ultimate dream! Owning your own business, being your own boss, making lots of money. It’s why you decided to start your own business. For most, however, the dream becomes a nightmare. In 2004 there were 572,900 small business births in the United States and 554,800 deaths, a business mortality rate of 97%. The human cost of this statistic is even more staggering: families, friends, person Enjoy Owning Your Own Business Again! Break the Death Grip of Delegation Dysfunction Delegation dysfunction plagues most small businesses. Here’s how it works: You give something to someone else to do. They put it on the bottom of their pile. You check on it and discover that it’s not done. You press them on it, and it finally gets done. But it’s not done right and you end up doing it yourself. That is the definition of dysfunction! A real nightmare, NOT the dream you had when you	Publish for Free Sign Up For Free Learn More Authors and Writers Submit Articles Submission Guidelines Link to Us Member Login Publishers Article RSS Feeds Link to Us Contact Us Article Aids U Publish Store Article Directories Word Count Utility

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