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Alvaro Fernandez's Articles in Business

  • Top 10 Brain Training Future Trends: New Mind-Body Focus, Brain Trainers, and More
    In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain fitness and training becomes mainstream, new brain trainers appear, and an ecosystem grows around it. Here you have the Top Ten trends I predict.
  • Why Smart Brains Make Stupid Decisions On Money, Work and Health
    It happens. Often. Why? We just secured an interview with Ori Brafman, co-author of Sway: The Irresistible Pull of Irrational Behavior (Doubleday Business, 2008), to discuss our Dark Side (well, he calls if "different hidden forces" and "psychological undercurrents"). For example, look at the story of Harvard Business School students who paid $204 for a twenty-dollar bill.
  • Ten Findings on the State of the Brain Fitness and Cognitive Health Software Market
    You probably have been reading much about "brain training" and "brain fitness" and wondered, "What is all the Fuss About?" After many months of work, we have just released our inaugural report on the emerging Brain Fitness Software Market, and we want to share Ten of the Key Findings with you.
  • 10 Key Points on Training the Aging Workforce
    Will most baby boomers retire at 60? Will there be a massive employee shortage in a few years' time, as predicted in a number of major policy reports? What can companies and government agencies do? This is a very important topic, given demographic trends worldwide. Here we provide a summary of 10 key Trends and Recommendations.
  • Is there Science Behind the Growing Brain Fitness Industry?
    To address this question, we interview today Dr. Elkhonon Goldberg, one of the earliest proponents of the Brain Fitness and Exercise field. He is a clinical professor of neurology at New York University School of Medicine, and author of The Executive Brain: Frontal Lobes and the Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger As Your Brain Grows Older.
  • Top Ten Tips for Women Who Lead Men
    Here you have Ten Tips that every woman should be aware of to understand men, stress management, learning, emotions, patience...grounded on cognitive and evolutionary psychology. Enjoy!
  • Analysis of Bill Gates' Brain based on his recent Harvard Speech
    Bill Gates delivered a very inspiring commencement speech in Harvard on June 7th. A noteworthy aspect of the speech was the display of what neuroscientists call Executive Functions, that enable us to learn and adapt to new environments. The brain region that makes a "sharp brain". In this article, we analyze Mr. Gates brain and draw lessons for us all.
  • Top 10 Trends with Baby Boomers
    On June 19th Santa Clara University hosted the annual Baby Boomer Venture Summit. This forum brings together a great group of industry leaders, thought-leaders and start-ups in the growing market. Here we present you with the Top 10 things we learned at the event.

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