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Adele Sommers's Articles in Public Relations

  • Don't Let Your Policies Drive Your Customers Away
    There are a variety of ways in which we might be inadvertently frustrating our customers and clients. One of the most common involves our policies and procedures, which may be unnecessarily confusing or restrictive. By being alert for situations that put our customers on the defensive and handling those situations gracefully, we can retain our customers’ loyalty and avoid driving them away.

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