Eight Critical Features to Consider When Purchasing an Online Advertising Analytics SolutionAs the world of online marketing has grown, so have the number of companies that develop advertising analytics technologies to meet the needs of online marketers.
Google's Conversion Optimizer, or is it Google's Profit Killer?The Google Conversion Optimizer has been generating a considerable amount of buzz amongst AdWords advertisers. Google continues to lead the other search engines by providing their customers with tools designed to improve the performance of PPC campaigns. This new tool from Google is another step in the right direction; however, it is not for everybody.
Lower Your Click Through Rate to Achieve Better PerformanceTips on achieving a better rate of clicks in online advertising.
Cut Through the Complexity and Implement an Alert SystemLet's first talk about why you should implement an alert system. First, large and sophisticated companies' PPC campaigns probably contain tens of thousands of keywords.
Use Profit As Your Guiding Metric - Other Standard Metrics Are FlawedAn incredibly important, and often overlooked, aspect of measuring the effectiveness of your online advertising is using profit as your guiding metric. So what does that mean?
Click Path Analysis: Why You Need to Account For All Clicks, Not Just the Last ClickRead our conclusions from our click path analysis research.
