Medium and the Message A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's 'ideavirus')? Publishers fear that freely distributed and cost-free 'cracked' e-books will cannibalize print books to oblivion.Keywords:
Sam Vaknin, How To Write Articles Quickly Yuck, it's that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There's a term for it: 'shaving the yak.'
Originally coined by Seth Godin, marketer and author extraordinKeywords:
Patsi Krakoff, Psy D, article marketing, articles, marketing, ezine, newsletter, Internet, writing Is Your Sales Plan Viable This Year? Seth proceeded to share a philosophy with them, one that I have been professing for a lifetime; that success follows the Pareto Principle in that 80% of your efforts must come from personal development and 20% from specific techniques. Godin fed his hungry and attentive audience a two-course meal, teaching that there are two things they needed to do immediately:Keywords:
Daniel Sitter, sales, selling, seth, sales plan, selling skills, daniel sitter, sales advice, sales success, Do You Fit In This Category Also A couple of days ago I wrote and submitted an article that actually taught us some valuable lessons in marketing. How to get back links from submitting articles that we have not written ourselves. Plus because of the content I chose for the article we learned an important SEO technique that a lot of people will never use.Keywords:
Jeffrey A Solochek, Derek Rogers, Seth Godin, A Purple Cow, Yahoo, Google, back links, backlinks, SEO, article writing, black hat,
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